When Social Media Isn't Organic: Pay to Play on Facebook

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Sunday, January 24, 2016 11:00 AM to 12:15 PM EST

Facebook and other social media platforms give you the option to pay for advertising. But is it worth it? And what exactly can you expect from social advertising? This panel will review the ins and outs of paid social advertising on Facebook and what it can mean for bookstores, as well as tips for a successful campaign.

  • Vicki DeArmon, Copperfield's Books (Sebastopol, CA)
  • Stephanie Koehler, Director, Marketing Services, Ingram Content Group Inc. (La Vergne, TN)
  • Krisy Parades, The Doylestown Bookshop (Doylestown, PA)
  • Catherine Cusick, ABA (White Plains, NY) (Moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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