2023 Fall Campaign: The Future Is Indie

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The 2023 Fall Pre-Holiday Marketing Campaign

The momentum of #TheFutureIsIndie campaign continues with our fall pre-holiday shopping campaign: "Plant the Future You Want To See; Shop Local, Shop Indie." Embracing the season of change, this campaign aims to sow the seeds of a brighter literary future by encouraging book lovers to support local, independent bookstores.

  • Posters
  • Web banners
  • Social media graphics for Facebook/Twitter, Instagram and Insta Stories

Recommended text for newsletters and social media have also been provided (PDF below).

Be sure to make it clear to customers how they can shop with the store — whether in-store, online, or both, and whether that includes curbside pickup or delivery.

DIY tags: 
Monday, August 14, 2023

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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