ABA Events Calendar

A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.This Marketing Meetup will provide a general overview of how to create a customer/marketing funnel as well as examples of ones bookstores are currently using. During this interactive session, led by Christina Ciampa, All She Wrote Books, you'll have an opportunity to outline your own funnel. Come ready with your store's target audience in mind.