Backlist as Your Brand

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Wednesday, June 24, 2020 2:30 PM to 3:30 PM EDT

An independent bookstore’s backlist exemplifies the independence of the store as an institution, as well as the creators of the book space and its customers. Through this curation, experiences and learning opportunities are created that reflect a bookstore’s community and propel the business and its community forward. This session will provide insight into how to serve a community by going beyond the classics as well as the methods and challenges faced in curating a backlist representative of the bookstore’s culture and community.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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