Ci10 Program

Wednesday, July 13, 2022  

3:00 pm to 4:00 pm

Idea Exchange: Authorless Events

Whether you are part of an author’s major tour circuit, live in a flyover state, are just beginning to think about in-store or hybrid events, or want to broaden your repertoire, authorless events are an avenue that can bring customers into your store, create loyalty, and build your brand. In this session, panelists will share their experiences and successes with authorless events like teacher’s nights, writing workshops, and camps as alternate revenue streams and community builders.

Panelists: Clare Doornbos, Mr. Mopps' Children's Books (Berkeley, CA); Annie Childress, E. Shaver, Bookseller (Savannah, GA)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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