Children's Institute 2021 Program

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Wednesday, September 1, 2021  

2:30 pm to 3:30 pm ET

Roundtable: Optimizing Sales with Gift Bundles, Curated Boxes & Sidelines Hopin Session Room

Gift bundles, mystery bundles, themed subscription boxes, and sidelines are a strategic way to drive sales. Booksellers attending this discussion can share how they have used the idea of bundles to increase sales. Examples of discussion topics are how bookstores are balancing the number of items in a bundle, how they are marketing the bundle as a product they have to offer, and the variety of sidelines and non-book items they are including.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.







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