Crossover Books for In-betweeners

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Tuesday, June 23, 2020 - 9:00am to 10:00am

Who hasn’t heard the phrase “My child is a very advanced reader”? Let’s be honest: in most cases, it’s not true. But there are times when it is, and a pre-tween or early tween desperately needs a book that will challenge them and deliver content that is appropriate. This session will explore how to research, market, and display books that deliver a challenging read but are parent-approved.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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