E-mail Marketing Options: Shelf Awareness, Ingram Sendr, Constant Contact

Printer-friendly versionPrinter-friendly version
Wednesday, February 11, 2015 - 4:30pm to 5:45pm

E-mail marketing is a great way to reach your customers, but what services are available and which is the best fit for your store? Are you making the most of what is available? This session will review three newsletter options—Shelf Awareness, Ingram Sendr, and Constant Contact—with an overview of each platform from a bookseller perspective. Company representatives will be present in the audience to address questions.

  • Aaron Wesley Means, Constant Contact Expert, Internet Marketing Specialist, and CEO of ACTIVATE Business Solutions (Asheville, NC)
  • Jenn Risko, Publisher and Co-Founder, Shelf Awareness (Seattle, WA)
  • Noah Sanders, Senior Manager of Marketing, Ingram Content Group (La Vergne, TN)
  • Jamie Layton, Duck’s Cottage (Duck, NC)
  • Carol Spurling, BookPeople of Moscow (Moscow, ID)
  • Tegan Tigani, Queen Anne Book Company (Seattle, WA) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement