- About Membership
- Membership Types
- Benefits Chart
- Dues Information
- Opening a Bookstore
- Member Directory
E-mail marketing is a great way to reach your customers, but what services are available and which is the best fit for your store? Are you making the most of what is available? This session will review three newsletter options—Shelf Awareness, Ingram Sendr, and Constant Contact—with an overview of each platform from a bookseller perspective. Company representatives will be present in the audience to address questions.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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