eCommerce Marketing Tips and Tactics

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Thursday, May 31, 2018 - 1:00pm to 1:50pm

Join fellow booksellers for a roundtable discussion to exchange online marketing strategies that work (or ones that don’t). Topics may include but are not limited to: newsletter marketing, local search optimization, social media marketing, and video marketing. Participants are encouraged to preregister for the
eCommerce Marketing tips session
so so that attendees can exchange marketing questions and topics of discussion prior to meeting at the Javits Center. Walk-ins are also welcome

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




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