Education Resources

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Closing Keynote: Alyssa Milano

Closing Keynote: Alyssa Milano (June 28, 2019)
Content related to the education session, Closing Keynote: Alyssa Milano at Children's Institute 2019.
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Actress Alyssa Milano is a lifelong activist who is passionate about fighting for human rights. In addition to being named a National Ambassador by UNICEF and a 2017 Person of the Year by Time, Milano speaks to kids around the country about the importance of voting and teaches them how to fill out a ballot. Most recently, Milano popularized the #MeToo hashtag. She lives in Los Angeles with her husband and two kids.

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Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools at Children's Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers
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Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed

Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Representation in Publishing: Why it Matters and Where Publishing is Headed at Children's Institute 2019.
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In this session, a panel of diverse publishers will share their experiences in publishing, including how the industry is changing, where it still needs to grow, and efforts bookstores can take to raise awareness, lift voices, and support authors of color.

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Afternoon Keynote: Elizabeth Acevedo

Afternoon Keynote: Elizabeth Acevedo (June 28, 2019)
Content related to the education session, Afternoon Keynote: Elizabeth Acevedo at Children's Institute 2019.
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Elizabeth Acevedo is the author of The Poet X, which won the National Book Award for Young People’s Literature, the Michael L. Printz Award, the Pura Belpré Award, and the Boston Globe-Horn Book Award. She is a National Poetry Slam champion and holds an MFA in creative writing from the University of Maryland. She lives with her partner in Washington, D.C.

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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes at Children's Institute 2019.
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With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking
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Diversity, Equity & Inclusion: Conducting a Diversity Audit

Diversity, Equity & Inclusion: Conducting a Diversity Audit (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Conducting a Diversity Audit at Children's Institute 2019.
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Representation matters. #OwnVoices matters. As bearers of knowledge and information for children, it is imperative that a bookstore’s inventory reflects the experiences of all kinds of people to cultivate cultural awareness and engender empathy in youth. One step toward a more inclusive collection of books is to conduct a diversity audit on your store’s inventory. This session will teach attendees how to:

  • Assess their inventory
  • Conduct an audit
  • Identify where attention needs to be focused
  • Use an audit to inform the ordering process
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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
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Indies Introduce Breakfast

Indies Introduce Breakfast (June 28, 2019)
Content related to the education session, Indies Introduce Breakfast at Children's Institute 2019.
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Indies Introduce is about what independent booksellers do best: Discovering exciting debut authors and sharing the best with readers across the country. You will hear about the title selection process from the bookseller panelists who curated the list and many of this season’s debut authors will be present to read a short passage and answer a question posed by one of the panelists.

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Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud at Children's Institute 2019.
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Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages
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Buying & Selling: Buying Non-book for the Holidays

Buying & Selling: Buying Non-book for the Holidays (June 27, 2019)
Content related to the education session, Buying & Selling: Buying Non-book for the Holidays at Children's Institute 2019.
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Holiday gift buying is not a last-minute task, but how does a gift buyer not only source but anticipate what will be a popular gift six months down the road? In this session, bookstores that have a unique collection of non-book items will teach buyers:

  • The role seasonal non-book items play in holiday sales
  • Best practices for discovering the next “it” holiday gift
  • Efficiencies and systems for ordering and reordering, shipment scheduling, and storing holiday gift items
  • How to move, move, move items that may not be selling
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Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature

Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature (June 27, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Talking Productively About Content Issues in Children's Literature at Children's Institute 2019.
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Recently, children's literature has been the subject of debate as readers respond to content related to race, class, culture, individuality, and identity. Authors are self-selecting to delay publication of their books, publishers are canceling titles, and review outlets are retracting starred statuses. There is immense pressure from all sides of the industry to do the right thing, but what is the right thing? This session is designed to be a discussion led by bookselling peers that will begin with a contextual overview of the issues surfacing in kids' books. Attendees will discuss the implications of these issues and how booksellers can productively talk about race, class, culture, individuality, and identity without alienating customers, authors, and each other.

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Programming & Partnerships: Working with Title 1 Schools

Programming & Partnerships: Working with Title 1 Schools (June 27, 2019)
Content related to the education session, Programming & Partnerships: Working with Title 1 Schools at Children's Institute 2019.
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Title 1 schools work with a small number of resources and even smaller budgets to bring authors to student audiences, host book fairs, and keep accounts with independent bookstores. Luckily, many bookstores do manage successful and profitable partnerships with Title 1 schools. Panelists with ongoing success in partnering with Title 1 schools will share with attendees:

  • How to approach Title 1 schools
  • How these partnerships are effective and profitable
  • How to assist a school in maximizing monies received from a granting organization
  • How to build community goodwill through partnership with a Title 1 school
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Opening Keynote: Ann Patchett

Opening Keynote: Ann Patchett (June 27, 2019)
Content related to the education session, Opening Keynote: Ann Patchett at Children's Institute 2019.
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Ann Patchett, the author of eight novels and three works of nonfiction, is the winner of the PEN/Faulkner Award, England’s Orange Prize, and the Book Sense Book of the Year, and was named one of Time magazine’s 100 Most Influential People in the World. Her work has been translated into more than 30 languages. She is the co-owner of Parnassus Books in Nashville, where she lives with her husband, Karl, and their dog, Sparky.

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Events University (AM): In Store and Off Site Author Events

Events University (AM): In Store and Off Site Author Events (June 26, 2019)
Content related to the education session, Events University (AM): In Store and Off Site Author Events at Children's Institute 2019.
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Pre-registation required; $45 fee per person; space is limited and lunch is provided. Hosting events in-store and offsite is a great way to strengthen a customer base, build goodwill within your community, and make money. But tackling the ins and outs of events, no matter how large or small, is daunting, time-consuming, and, let’s face it, overwhelming. This full-day, two-part workshop led by aces in bookstore event management will teach attendees:

  • Best practices for in-store author events
  • Tips for navigating events in a small space
  • Best practices for off-site author events, including partnering with schools and libraries, hosting large-scale events, and using alternate venues
  • Best practices for ticketing events and anticipating turnout
  • How to launch a book festival in your community

Events University is open to all booksellers, including those who are not registered for Children’s Institute.

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ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read

ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read (January 25, 2019)
Content related to the education session, ABC Presents: Experiential Reading — Graphic Novels Shape the Way Young People Read at Winter Institute 2019.
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Graphic novels can be a useful springboard into reading for reluctant readers, but they can also serve as a vehicle to launch readers into the symbiotic relationship between text and visuals. In this session, attendees will learn from booksellers and experts:

  • How the role of graphic novels has evolved in the bookstore and literacy
  • How to have a productive conversation with staff and customers about graphic novels
  • Types of programming that highlight and elevate the genre
  • The importance and impact of the representation of diverse characters in graphic novels
  • What the current educational terrain looks like and how bookstores can work with school libraries to incorporate graphic novels into the curriculum
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ABC Presents: Crash Course in Kids' Bookselling

ABC Presents: Crash Course in Kids' Bookselling (January 24, 2019)
Content related to the education session, ABC Presents: Crash Course in Kids' Bookselling at Winter Institute 2019.
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Scenario: your store's children's bookseller is out sick and not one general bookseller has even an inkling about kids’ books. Never fear! Geared towards general booksellers with ZERO experience in the kid’s department, children’s frontlist booksellers on this panel will provide a crash course to prepare any bookseller to head into the children's department. In the session, general booksellers will learn:

  • Key phrases to use when selling a kids book
  • Important questions to ask a child and a parent when selecting a book
  • Signs to look for when selecting a book (shelf talkers, inferences from the cover)
  • Basic important information to always have in their back pocket
  • Where to look for recommendations
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ABC Group Presents: Selling Direct to Schools

ABC Group Presents: Selling Direct to Schools (January 23, 2019)
Content related to the education session, ABC Group Presents: Selling Direct to Schools at Winter Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with Institute attendees how they too can foster a relationship with school districts and add to their stores’ bottom line. In this session booksellers will learn:

  • How to find appropriate school contacts
  • How to create teacher wishlists
  • How to become a school’s one-stop book fair distributor
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services
Watch video from this event.

ABC Group Presents: Hosting A+ Educator Nights

ABC Group Presents: Hosting A+ Educator Nights (January 23, 2019)
Content related to the education session, ABC Group Presents: Hosting A+ Educator Nights at Winter Institute 2019.
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PDF icon Educator Night Passport pdf54.7 KB
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Community educators are important bookstore allies. They work closely with children, and children need books! Making sure bookstores are carrying what teachers are recommending is essential to strengthening the relationship between the two. In this session, event planners and buyers will share how they have implemented and had success hosting Educator Nights. Booksellers will learn:

  • Why Educator Nights are important
  • How to build a bookstore’s list of educator contacts
  • The type of information educators are seeking out when they come to an in-store Educator Night

Important topics to discuss at these events

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ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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PDF icon Tips for Hand-Selling Kids Books (PDF)182.63 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Presents 101: Author Events for Schools

ABC Presents 101: Author Events for Schools (January 23, 2018)
Content related to the education session, ABC Presents 101: Author Events for Schools at Winter Institute 2018.
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PDF icon Author School Visit Schedule (PDF)170.08 KB
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Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t (April 7, 2017)
Content related to the education session, Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t at Children's Institute 2017.
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PDF icon Backlist Perennial Favorites (PDF)944.94 KB
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A strong backlist inventory is the cornerstone of book sales. Bookseller panelists who have learned to successfully curate their selections will share their knowledge on the importance of backlist, how to choose and display books, which titles continue to sell well, and which children’s categories to invest in to maintain a robust backlist collection for customers.

  • Karin Schott, Devaney, Doak, & Garrett Booksellers (Farmington, ME)
  • Molly Olivo, Barstons Child's Play (Washington, DC)
  • Erin Barker, Hooray for Books! (Alexandria, VA)
  • Meghan Goel, BookPeople (Austin, TX) (Moderator)
     

 

Fostering an Inclusive Environment for Staff and Customers With Disabilities

Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling"

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" (April 6, 2017)
Content related to the education session, Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" at Children's Institute 2017.
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Allison Risbridger, client development specialist at NPD Book, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love (April 6, 2017)
Content related to the education session, Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love at Children's Institute 2017.
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Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

ABFE Presents: Hot-Button Issues in Kids’ Books

ABFE Presents: Hot-Button Issues in Kids’ Books (January 29, 2017)
Content related to the education session, ABFE Presents: Hot-Button Issues in Kids’ Books at Winter Institute 2017.
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Booksellers face special free speech problems in selling children’s books. Parents complain about books that are “inappropriate” for their children based on age or socio-economic background, and there is also growing sensitivity in some communities as to how they are presented in kids’ books. How should booksellers respond?

  • Nicole Brinkley, Oblong Books and Music (Rhinebeck, NY)
  • Miranda Paul, Mentorship Chair, We Need Diverse Books (Bethesda, MD) and Author, 10 Little Ninjas (Knopf Books for Young Reader)
  • Joan Trygg, Red Balloon Bookshop (St. Paul, MN)
  • I.W. Gregorio, Founding Member, We Need Diverse Books (Bethesda, MD) and Author, None of the Above (Balzer + Bray)
  • Chris Finan, ABA (Moderator)
     

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales (January 28, 2017)
Content related to the education session, ABC Presents: Using Nielsen Data to Expand Nonfiction Sales at Winter Institute 2017.
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Building upon findings in a recent Nielsen Book study that showed a significant rise in sales of active nonfiction for children and the potential for even greater growth, booksellers who have successfully increased their nonfiction business will discuss the keys to broadening their inventory and maintaining a diverse selection to complement the subjects driving this category.

  • Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Tegan Tigani, Queen Anne Book Company (Seattle, WA)
  • Sara Grochowski, Briliant Books (Traverse City, MI) (Moderator)
     

ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)
Content related to the education session, ABC Presents: Successfully Merchandising and Selling Graphic Novels at Winter Institute 2017.
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With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     
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ABC & ALA Present: Partnering With Your Local Library

ABC & ALA Present: Partnering With Your Local Library (June 23, 2016)
Content related to the education session, ABC & ALA Present: Partnering With Your Local Library at Children's Institute 2016.
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Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

  • Laura DeLaney, Rediscovered Books (Boise, ID)
  • Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
  • Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
  • Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
  • Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
  • Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
     

Making Storytime Fun and Profitable

Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at Children's Institute 2015.
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     

Reaching Reluctant Readers

Reaching Reluctant Readers (April 20, 2015)
Content related to the education session, Reaching Reluctant Readers at Children's Institute 2015.
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For booksellers, there are few greater triumphs than placing the right book in the hands of any reader, but that is especially true for kids who rarely if ever read for their own pleasure.  How can we reach these non-readers and what can be done to turn them into readers?  Booksellers and educators who have been successful in the ongoing struggle to reach reluctant readers will be joined by bestselling author and literacy advocate Jon Scieszka to share their passion to make a difference and discuss what they have learned works best for inspiring children to want to read.

  • Erin Barker, Hooray for Books! (Alexandria, VA)
  • Margaret Brennan Neville, The King's English Bookshop (Salt Lake City, UT)
  • Kim Laird, Reading Specialist at Upland Unified School District (San Bernardino County, CA)
  • Jon Scieszka, author of Frank Einstein and the Electro-Finger (Amulet Books) and founder of Guys Read
  • Laura Donohoe, Malaprop's Bookstore/Café (Asheville, NC) (moderator)
     

Starting a Children's or Teen Book Festival

Starting a Children's or Teen Book Festival (April 20, 2015)
Content related to the education session, Starting a Children's or Teen Book Festival at Children's Institute 2015.
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A children’s book festival can be an ideal vehicle to promote reading and literacy in your community.  Booksellers with vast experience at literary festivals around the country will explain how to get started with your own children's or teen festival, working in partnership with other local businesses and organizations, attracting authors and publicists, and garnering media attention.  How narrow or broadly should your focus be, when are the best times of year, and what other considerations must go into such an undertaking?  Learn all this and more before adding a festival to your events calendar.

  • Cathy Berner, Blue Willow Bookshop (Houston, TX), Coordinator for the Bookworm Festival for Emerging Readers, Tweens Read, and TeenBookCon
  • Diane Capriola, Little Shop of Stories (Decatur, GA), Children and Teen Program Manager for the AJC Decatur Book Festival
  • Meghan Goel, BookPeople (Austin, TX), Program Director for the Texas Teen Book Festival
  • Liesl Freudenstein, Boulder Book Store (Boulder, CO) (moderator)
     

Partnering for Diversity With Schools and Non-Profits

Partnering for Diversity With Schools and Non-Profits (April 20, 2015)
Content related to the education session, Partnering for Diversity With Schools and Non-Profits at Children's Institute 2015.
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Bookstores everywhere are resources and gathering places in their communities but underrepresented and disenfranchised students often lack the means to visit your store or are unaware of how much you have to offer.  In these cases, partnering with religious, cultural, and non-profit organizations, as well as underprivileged schools, can help reach new customers.  Learn from booksellers across the country who have been successful in bridging this divide and creatively getting a share of Title I money so books can find a home in diverse households of all income levels.

  • Jenny Cohen, Waucoma Bookstore (Hood River, OR)
  • Shirley Mullin, Kids Ink (Indianapolis, IN)
  • Angie Tally, The Country Bookshop (Southern Pines, NC)
  • Sarah Hutton, Village Books (Bellingham, WA) (moderator)

Birthday Party Rentals

Birthday Party Rentals (April 20, 2015)
Content related to the education session, Birthday Party Rentals at Children's Institute 2015.
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Renting out event space in your store for birthday parties and other occasions is a great way to diversify sales and add revenue, but what resources are required and what should you expect to provide? Leading booksellers with extensive in-store birthday party operations will discuss how to get started, what kind of packages you might consider offering, and how to market to—and beyond—your customer base.

  • Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
  • Barbara Khan, Jack & Allie's (Vernon, CT)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Amy Thomas, Pegasus Books (Berkeley, CA) (moderator)
     

Managing Successful Book Fairs In-Store and Off-Site

Managing Successful Book Fairs In-Store and Off-Site (April 7, 2014)
Content related to the education session, Managing Successful Book Fairs In-Store and Off-Site at Children's Institute 2014.
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Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Selling Picture Books in the Wake of Age Compression

Selling Picture Books in the Wake of Age Compression (April 7, 2014)
Content related to the education session, Selling Picture Books in the Wake of Age Compression at Children's Institute 2014.
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It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

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Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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