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ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books (January 25, 2018)
Content related to the education session, ABC Idea Exchange: Tips and Tricks to Train General Booksellers to Hand-Sell Children's Books at Winter Institute 2018.
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PDF icon Tips for Hand-Selling Kids Books (PDF)182.63 KB
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Uh-oh! A customer needs help in the children's department, and not one children's specialist is available to assist. Don't panic — this session is for you! In a workshop setting, children's booksellers will offer advice, tips, and tricks to help the general bookseller expand their repertoire of sales skills to include selling children's books with confidence.

ABC Presents 101: Author Events for Schools

ABC Presents 101: Author Events for Schools (January 23, 2018)
Content related to the education session, ABC Presents 101: Author Events for Schools at Winter Institute 2018.
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PDF icon Author School Visit Schedule (PDF)170.08 KB
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Schools serve as an established audience for children’s authors. In this session, booksellers will learn how to develop relationships with schools and libraries, build pre-order sales, and encourage publicists and authors to put their store at the top of a publisher’s list for sending visiting authors to their community.

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t

Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t (April 7, 2017)
Content related to the education session, Growing Sales With Your Favorite Backlist Titles – What Works, What Doesn’t at Children's Institute 2017.
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PDF icon Backlist Perennial Favorites (PDF)944.94 KB
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A strong backlist inventory is the cornerstone of book sales. Bookseller panelists who have learned to successfully curate their selections will share their knowledge on the importance of backlist, how to choose and display books, which titles continue to sell well, and which children’s categories to invest in to maintain a robust backlist collection for customers.

  • Karin Schott, Devaney, Doak, & Garrett Booksellers (Farmington, ME)
  • Molly Olivo, Barstons Child's Play (Washington, DC)
  • Erin Barker, Hooray for Books! (Alexandria, VA)
  • Meghan Goel, BookPeople (Austin, TX) (Moderator)
     

 

Fostering an Inclusive Environment for Staff and Customers With Disabilities

Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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PDF icon Schneider Family Book Award (PDF)813.63 KB
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     
Fostering an Inclusive Environment for Staff and Customers With Disabilities (April 7, 2017)
Content related to the education session, Fostering an Inclusive Environment for Staff and Customers With Disabilities at Children's Institute 2017.
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Creating an inclusive environment is essential to broadening the goodwill and customer base of any bookstore. Panelists will discuss the social and financial reasons for making your store accessible in compliance with the Americans with Disabilities Act, strategies for educating staff, how to make accommodations for staff and customers with disabilities, ideas for special programming and related outreach, and resources to guide such initiatives.

  • Kimberly Cake, Enchanted Passage (Sutton, MA)
  • Drew Sieplinga, Wild Rumpus (Minneapolis, MN)
  • Susan Kusel, [words] Bookstore (Maplewood, NJ) (Moderator)
     

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling"

Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" (April 6, 2017)
Content related to the education session, Featured Talk: Allison Risbridger, "Where Are We and Where Are We Going? Trends and Findings in Children's Bookselling" at Children's Institute 2017.
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Allison Risbridger, client development specialist at NPD Book, will present a review of the most recent data on the U.S. children’s book market with a deep-dive into the latest trends in genres, formats, buyer behavior, and more. Attendees will emerge with plenty of new insights to help them better understand their business in the coming year.

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers

Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers (April 6, 2017)
Content related to the education session, Understanding Development and Reading Styles to Connect with Middle Grade and YA Readers at Children's Institute 2017.
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One day she is a child and the next day an adult: hand-selling to middle-grade and young-adult readers can be a challenge. In this session, a panel of experts will share information about learning styles and cognitive behavioral development to assist booksellers in negotiating the tween and teen brain and recommending appropriate books to create readers for life.

  • Paige Battle, Teacher-Librarian (Grant High School)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Katie O'Dell, Special Projects Director (Multnomah County Library)
     

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love

Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love (April 6, 2017)
Content related to the education session, Roundtable Discussion: Careers in Bookselling – How to Grow by Doing What You Love at Children's Institute 2017.
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Tegan Tigani of Queen Anne Book Company (Seattle, WA) will lead a brainstorming session on how booksellers can successfully expand their passion for books to other arenas and add to their personal income without having to give up their day jobs.
 

ABFE Presents: Hot-Button Issues in Kids’ Books

ABFE Presents: Hot-Button Issues in Kids’ Books (January 29, 2017)
Content related to the education session, ABFE Presents: Hot-Button Issues in Kids’ Books at Winter Institute 2017.
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Booksellers face special free speech problems in selling children’s books. Parents complain about books that are “inappropriate” for their children based on age or socio-economic background, and there is also growing sensitivity in some communities as to how they are presented in kids’ books. How should booksellers respond?

  • Nicole Brinkley, Oblong Books and Music (Rhinebeck, NY)
  • Miranda Paul, Mentorship Chair, We Need Diverse Books (Bethesda, MD) and Author, 10 Little Ninjas (Knopf Books for Young Reader)
  • Joan Trygg, Red Balloon Bookshop (St. Paul, MN)
  • I.W. Gregorio, Founding Member, We Need Diverse Books (Bethesda, MD) and Author, None of the Above (Balzer + Bray)
  • Chris Finan, ABA (Moderator)
     

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales

ABC Presents: Using Nielsen Data to Expand Nonfiction Sales (January 28, 2017)
Content related to the education session, ABC Presents: Using Nielsen Data to Expand Nonfiction Sales at Winter Institute 2017.
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Building upon findings in a recent Nielsen Book study that showed a significant rise in sales of active nonfiction for children and the potential for even greater growth, booksellers who have successfully increased their nonfiction business will discuss the keys to broadening their inventory and maintaining a diverse selection to complement the subjects driving this category.

  • Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME)
  • Carol Moyer, Quail Ridge Books (Raleigh, NC)
  • Tegan Tigani, Queen Anne Book Company (Seattle, WA)
  • Sara Grochowski, Briliant Books (Traverse City, MI) (Moderator)
     

ABC Presents: Successfully Merchandising and Selling Graphic Novels

ABC Presents: Successfully Merchandising and Selling Graphic Novels (January 28, 2017)
Content related to the education session, ABC Presents: Successfully Merchandising and Selling Graphic Novels at Winter Institute 2017.
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With graphic novels rapidly expanding as a category and continuing to mature as an art form, stores may struggle to determine which books to carry and how to display them, as well as how to handle resistance from skeptical parents and educators. Panelists will discuss these issues and more, from essential title lists to successful handselling and the value of graphic novels in fostering reading.

  • Michael Bender, Community Bookstore (Brooklyn, NY)
  • Heather Hebert, Children's Book World (Haverford, PA)
  • Marika McCoola, Porter Square Books (Cambridge, MA)
  • Michael Link, Joseph-Beth Booksellers (Cincinnati, OH) (Moderator)
     

Reaching Reluctant Readers

Reaching Reluctant Readers (June 23, 2016)
Content related to the education session, Reaching Reluctant Readers at Children's Institute 2016.
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There are few triumphs greater than placing the right book in the hands of any reader, but that is especially true for children who rarely, if ever, read for their own pleasure.  The key is learning how to connect with these non-readers and mastering subtle techniques for matching kids with books that will inspire them to want to read.

  • Debbie Buck, Vintage Books (Vancouver, WA)
  • Molly Olivo, Barstons Child's Play (McLean, VA)
  • Claire Gatrell-Stephens, library media specialist for Orange County Public School District (Orlando, FL)
  • Margaret Brennan Neville, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     

ABC & ALA Present: Partnering With Your Local Library

ABC & ALA Present: Partnering With Your Local Library (June 23, 2016)
Content related to the education session, ABC & ALA Present: Partnering With Your Local Library at Children's Institute 2016.
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Booksellers and librarians serve a common need and share many goals, but partnering on events and other initiatives can be challenging.  Presented in cooperation with the American Library Association, this panel, featuring pairs of booksellers and librarians who are successfully working together, will discuss potential hurdles as well as solutions for productive partnerships between bookstores and libraries.

  • Laura DeLaney, Rediscovered Books (Boise, ID)
  • Heidi Lewis, Information Services Assistant Supervisor at the Boise Public Library (Boise, ID)
  • Holly Weinkauf, Red Balloon Bookshop (St. Paul, MN)
  • Lisa Von Drasek, Curator of the Children's Literature Research Collections at the University of Minnesota (Minneapolis, MN)
  • Lauren Zimmerman, Writer's Block Bookstore (Winter Park, FL)
  • Sabrina Smith, Assistant Director at the Winter Park Public Library (Winter Park, FL)
  • Natasha Gilmore, Associate Children’s Editor at Publishers Weekly (Moderator)
     

Making Storytime Fun and Profitable

Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     
Making Storytime Fun and Profitable (April 21, 2015)
Content related to the education session, Making Storytime Fun and Profitable at ABC Children's Institute 2015.
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Learn how to attract capacity crowds week after week and how to market to this captive audience to drive sales.  Energetic and dynamic bookstore storytime leaders will discuss how to incorporate variety, pacing, and songs to add to the fun, as well as the risks and rewards of soliciting donations or even charging admittance.  This session will also include a demonstration of tips and tricks for wearing costume characters, including fun and easy ways to pose for pictures, how to deal with frightened children, and simple moves to make the character come alive.

  • Clare Doornbos, DIESEL, A Bookstore (Larkspur, CA)
  • Amy Oelkers, Red Balloon Bookshop (Saint Paul, MN)
  • Chudney Ross, Books and Cookies (Santa Monica, CA)
  • Sarah Bagby, Watermark Books (Wichita, KS) (moderator)
     

Starting a Children's or Teen Book Festival

Starting a Children's or Teen Book Festival (April 20, 2015)
Content related to the education session, Starting a Children's or Teen Book Festival at ABC Children's Institute 2015.
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A children’s book festival can be an ideal vehicle to promote reading and literacy in your community.  Booksellers with vast experience at literary festivals around the country will explain how to get started with your own children's or teen festival, working in partnership with other local businesses and organizations, attracting authors and publicists, and garnering media attention.  How narrow or broadly should your focus be, when are the best times of year, and what other considerations must go into such an undertaking?  Learn all this and more before adding a festival to your events calendar.

  • Cathy Berner, Blue Willow Bookshop (Houston, TX), Coordinator for the Bookworm Festival for Emerging Readers, Tweens Read, and TeenBookCon
  • Diane Capriola, Little Shop of Stories (Decatur, GA), Children and Teen Program Manager for the AJC Decatur Book Festival
  • Meghan Goel, BookPeople (Austin, TX), Program Director for the Texas Teen Book Festival
  • Liesl Freudenstein, Boulder Book Store (Boulder, CO) (moderator)
     

Partnering for Diversity With Schools and Non-Profits

Partnering for Diversity With Schools and Non-Profits (April 20, 2015)
Content related to the education session, Partnering for Diversity With Schools and Non-Profits at ABC Children's Institute 2015.
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Bookstores everywhere are resources and gathering places in their communities but underrepresented and disenfranchised students often lack the means to visit your store or are unaware of how much you have to offer.  In these cases, partnering with religious, cultural, and non-profit organizations, as well as underprivileged schools, can help reach new customers.  Learn from booksellers across the country who have been successful in bridging this divide and creatively getting a share of Title I money so books can find a home in diverse households of all income levels.

  • Jenny Cohen, Waucoma Bookstore (Hood River, OR)
  • Shirley Mullin, Kids Ink (Indianapolis, IN)
  • Angie Tally, The Country Bookshop (Southern Pines, NC)
  • Sarah Hutton, Village Books (Bellingham, WA) (moderator)

Birthday Party Rentals

Birthday Party Rentals (April 20, 2015)
Content related to the education session, Birthday Party Rentals at ABC Children's Institute 2015.
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Renting out event space in your store for birthday parties and other occasions is a great way to diversify sales and add revenue, but what resources are required and what should you expect to provide? Leading booksellers with extensive in-store birthday party operations will discuss how to get started, what kind of packages you might consider offering, and how to market to—and beyond—your customer base.

  • Cynthia Compton, 4 Kids Books & Toys (Zionsville, IN)
  • Barbara Khan, Jack & Allie's (Vernon, CT)
  • Lauren Savage, The Reading Bug (San Carlos, CA)
  • Amy Thomas, Pegasus Books (Berkeley, CA) (moderator)
     

Managing Successful Book Fairs In-Store and Off-Site

Managing Successful Book Fairs In-Store and Off-Site (April 7, 2014)
Content related to the education session, Managing Successful Book Fairs In-Store and Off-Site at CSI 2014.
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Book fairs can be a great source of revenue if you can keep them from being a drain on your resources.  How far in advance should you schedule in order to properly prepare?  How much inventory should you have on hand, and how do you choose titles and decide quantity?  Should you discount books, or offer a percentage of sales as cash back?  What kinds of events are helpful in driving book fair attendance?  What organizations, other than schools, make good book fair partners?  This session will give you the keys to grow your book fair business in your store, at schools, and elsewhere in your community.

Selling Picture Books in the Wake of Age Compression

Selling Picture Books in the Wake of Age Compression (April 7, 2014)
Content related to the education session, Selling Picture Books in the Wake of Age Compression at CSI 2014.
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It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

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