If your store doesn't have the bandwidth or ability to host your own virtual events and/or to fill out your schedule of virtual events, you can share online events many authors are already hosting, and include links to buy the featured books from your store online. Below, find links to ongoing daily or weekly events and where to find downloadable digital event kits.
Below are downloadable marketing assets for use in promoting pre-orders for Everything Beautiful in Its Time by Jenna Bush Hager. Use these assets in-store and on social media to help capture valuable pre-order sales.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.