Increasing Book Sales and Building Community Online

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Tuesday, February 13, 2024 9:00 AM EST

 
This panel session, led by Andy Hunter of Bookshop.org, will feature a panel of booksellers discussing how they use digital platforms to sell books, build an online audience, and drive in-person and online sales. The panel will discuss selling with e-commerce, highlighting events and community through social media, reviewing and acting on website traffic to increase the visibility of your store with search engine optimization (SEO), and engaging customers through Edelweiss to create email marketing.
 
Speakers
Veronica Liu, Word Up Community Bookshop/Librería Comunitaria - New York, NY
Amanda Lepper, Dog-Eared Books - Ames, IA
Evisa Gallman, Uncle Bobbie's Coffee and Books - Philadelphia, PA
Andy Hunter, Bookshop.org - Brooklyn, NY
 
Files & Links
SessionDatePT: 
Tuesday, March 12, 2024 - 16:15
SessionDateCT: 
Tuesday, March 12, 2024 - 16:15
SessionDateMT: 
Tuesday, March 12, 2024 - 16:15

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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