Introduction to Social Media: Creating Effective Social Media Campaigns to Unlock Your Bookstore's Potential

Thursday, April 6, 2017 -
2:20pm to 3:20pm

Between numerous social media platforms, such as Twitter, Facebook, and Instagram, developing an effective social media presence can be a bit overwhelming. In this 101 session, bookstore social media managers will teach attendees how to unlock their social media intuition, discover a world of new customers, and even sell in-store stock by organizing creative campaigns and effectively marketing promotions and events.

  • Nicole Brinkley, Oblong Books (Rhinebeck, NY)
  • Sami Thomason, Square Books Jr. (Oxford, MS)
  • Catherine Cusick, American Booksellers Association (Moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.



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