Marketing to Grandparents

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Monday, April 20, 2015 9:15 AM to 10:15 AM EDT

Motivated by the joy of giving—and with disposable income to act on it—grandparents represent a potentially profitable and untapped market for many bookstores.  Learn how to create displays with “grandma appeal” and what events and activities you can offer to bring these customers into your store, as well as how to reach out to local retirement communities and assisted living facilities.

  • Jennifer Armstrong, Northshire Bookstore (Saratoga Springs, NY)
  • Ketsia Julmeus, Books & Books (Coral Gables, FL)
  • Johanna Albrecht, Flyleaf Books (Chapel Hill, NC) (moderator)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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