Marketing Meetup - Offsite Event Marketing

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Thursday, April 7, 2022 1:00 PM EDT
Thursday, April 7, 2022 2:00 PM EDT

During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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