Expanding Your Author Events: In-Store and in the Classroom

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Monday, April 7, 2014 11:05 AM to 12:05 PM EDT

What are the key elements that put a store on the top of a publisher's list for sending visiting authors?  Learn what you can do to entice publicists and authors, and manage everyone's expectations, as well as how to work with schools to reach established audiences, develop community relations and build pre-order sales.

Heather Hebert, Children’s Book World (Haverford, PA); Amy Oelkers, Red Balloon Bookshop (St. Paul, MN); Jennifer Corcoran, director of publicity at Little, Brown Books for Young Readers; Jason Wells, executive director of publicity and marketing at Abrams Books for Young Readers; moderated by Suzanna Hermans, Oblong Books and Music (Rhinebeck and Millerton, NY)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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