Optimizing Business-to-Business Sales

Printer-friendly versionPrinter-friendly version
Monday, June 5, 2023 12:30 PM to 2:00 PM EDT
Find ways to be more strategic and proactive to increase your B2B reach. Bookseller experts on this topic along with Deb Lewis, B2B Trade Sales Manager for Penguin Random House with more than 20 years B2B experience, will share important considerations for B2B sales from cultivating business connections, working with reps to find and support opportunities, promoting B2B sales to your customers, and implementing best practices.
 
Speakers:
Deb Lewis, Penguin Random House - NEW WINDSOR, MD
Becky Anderson, Anderson's Bookshop - Naperville, IL
PK Sindwani, American Booksellers Association - White Plains, NY
Cliff Helm, Left Bank Books - St. Louis, MO
SessionDatePT: 
Friday, June 30, 2023 - 09:00
SessionDateCT: 
Friday, June 30, 2023 - 09:00
SessionDateMT: 
Friday, June 30, 2023 - 09:00

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

Copyright 2024 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement

 

Follow ABA