Planning Your First Book Fair

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Wednesday, June 24, 2020 11:15 AM to 12:15 PM EDT

Book fairs can be a profitable undertaking for a bookstore but for those who have yet to launch a fair, the task can be overwhelming. Booksellers with established relationships with their local school district will learn how to build a realistic timeline and create a checklist to ensure their first book fair goes off without a hitch.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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