Professional Bookselling

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Professional booksellers need not only book knowledge and passion, but also business skills and training. To that end, ABA offers tailored educational sessions and events; financial benchmarks and tools; and wide-ranging and unique marketing materials and messages.

ABA EducationABA Education

ABA Education is created specifically for the retail professional and is presented at ABA’s premier event, the Winter Institute, the ABC Children's Institute, regional fall trade shows and spring forums.

From bookselling basics to digital issues, ABA Education helps bookstores to achieve profitability, to differentiate themselves from their competition, and to remain relevant. See the ABA Education Curriculum for session handout materials in various formats.

 

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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