Selling Picture Books in the Wake of Age Compression

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Monday, April 7, 2014 9:00 AM to 10:00 AM EDT

It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

Elizabeth Bluemle, Flying Pig Bookstore (Shelburne, VT); Maureen Palacios, Once Upon a Time (Montrose, CA); Ann Seaton, Hicklebee’s (San Jose, CA); Marianne Follis, Ph.D, senior librarian at Valley Ranch Library (Irving, TX); moderated by Valerie Koehler, Blue Willow Bookshop (Houston, TX)

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