Selling Picture Books in the Wake of Age Compression

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Monday, April 7, 2014 9:00 AM to 10:00 AM EDT

This session was presented at Children's Institute 2014.

It is clear that age compression -- or the marketing of titles for older children to younger children -- is having an effect on the sales and popularity of picture books among elementary school children.  But the benefits of reading picture books to older children are many.  How can you educate customers about the importance of picture books for children ages 5 and up?

Elizabeth Bluemle, Flying Pig Bookstore (Shelburne, VT); Maureen Palacios, Once Upon a Time (Montrose, CA); Ann Seaton, Hicklebee’s (San Jose, CA); Marianne Follis, Ph.D, senior librarian at Valley Ranch Library (Irving, TX); moderated by Valerie Koehler, Blue Willow Bookshop (Houston, TX)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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