Technology Meetup - Google Analytics 4

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Thursday, October 13, 2022 1:00 PM EDT
Thursday, October 13, 2022 2:00 PM EDT

In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
Join us for a two-part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute for an overview of the changes you will need to understand when you start using GA4. 
9/15 at 1:00 pm ET: Session 1 – Introduction to Google Analytics 4

  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking

10/13 at 1:00 pm: Session 2 – Google Analytics 4 Data  

  • The new Acquisition data
  • The new Behavior data
  • The new Audience data
  • Overview of New Conversion and E-commerce data
  • What to do with custom reports and dashboards in Universal Google Analytics   

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