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ABA Education for Booksellers

Contemporary bookselling requires advanced strategic thinking, a keen sense of customer behavior, strong financial literacy, proficiency in ecommerce, digital media analytics, personnel development, community outreach, and, above all, a passion for the written word. As a core component of the ABA's Ends Policies, the ABA offers a wide range of resources as an exclusive benefit for members of the ABA. Designed with the professional bookseller in mind, these resources include tailored educational sessions and events, customizable forms and documents, financial benchmarks and tools, and educational meetups.  From bookselling fundamentals to digital challenges, ABA Education equips bookstores with the necessary tools to achieve profitability, differentiate themselves from their competitors, and remain relevant and innovative in the ever-evolving industry.