Wi2023 Program

Tuesday, February 21, 2023  

10:40 am to 11:40 am

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel) 602-604, Level 6, Seattle Convention Center

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events


Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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