Wi2023 Program

Wednesday, February 22, 2023  

9:05 am to 10:05 am

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) 608, Level 6, Seattle Convention Center

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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