Wi2023 Program

Thursday, February 23, 2023  

9:25 am to 10:25 am

Social Analytics Workshop: Using Your Social Media Data to Create a Social Media Marketing Plan (Bookseller Panel) 605 & 610, Level 6, Seattle Convention Center

Note: For this workshop you will need a free Google account. The session will use Google Classroom. Please bring a device you can easily work on.

If you attended the social media workshop yesterday, welcome back! If you didn’t attend the social media workshop yesterday, you are still welcome. This session will offer insight on how to translate your social media analytics from Twitter, Instagram, TikTok, and Facebook into a personalized and relevant marketing plan to improve your social media engagement, traffic, and sales. To get the most out of this workshop, review your social analytics data on the platforms listed ahead of time. (All)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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