Wi2023 Program

Thursday, February 23, 2023  

9:25 am to 10:25 am

Making the Most of Sidelines (Bookseller Panel) 607, Level 6, Seattle Convention Center

Whether you refer to them as sidelines, non-book, or gift merchandise, they're important to the profitability and customer experience for many bookstores. Come to this panel to gain insight into the process of curating, merchandising, and selling sidelines.


Speakers: Elizabeth Freeman, East Bay Booksellers (Oakland, California); Susan Kehoe, Browseabout Books (Rehoboth Beach, Delaware); Kelly Evert, Village Books (WA) (Bellingham, Washington); Mack Burner, Bookworm of Edwards (Edwards, Colorado)


About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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