Education Resources

Twitter Engagement: To Tweet Or Not To Tweet (March 25, 2021)
With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 
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Twitter Engagement: To Tweet Or Not To Tweet
Twitter Engagement: To Tweet Or Not To Tweet (March 25, 2021)
With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 
Tags:
Watch video from this event.
Twitter Engagement: To Tweet Or Not To Tweet

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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