Education Resources

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Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools at Children's Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers
Watch video from this event.

Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control

Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control (June 28, 2019)
Content related to the education session, Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control at Children's Institute 2019.
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Optimize your bookstore search and reordering process by implementing tags and keywords for categories and sub-categories in your point-of-sale system, Edelweiss, and in staff reference documents. Attendees of this session will learn:

  • The benefits of using tags and keywords
  • Tag and keyword suggestions
  • Best practices for implementing tags and keywords
  • How to get staff involved
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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes at Children's Institute 2019.
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With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking
Watch video from this event.

Diversity, Equity & Inclusion: Conducting a Diversity Audit

Diversity, Equity & Inclusion: Conducting a Diversity Audit (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Conducting a Diversity Audit at Children's Institute 2019.
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Representation matters. #OwnVoices matters. As bearers of knowledge and information for children, it is imperative that a bookstore’s inventory reflects the experiences of all kinds of people to cultivate cultural awareness and engender empathy in youth. One step toward a more inclusive collection of books is to conduct a diversity audit on your store’s inventory. This session will teach attendees how to:

  • Assess their inventory
  • Conduct an audit
  • Identify where attention needs to be focused
  • Use an audit to inform the ordering process
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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
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Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal at Children's Institute 2019.
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Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations
Watch video from this event.

Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud at Children's Institute 2019.
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Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages
Watch video from this event.

Buying & Selling: Buying Non-book for the Holidays

Buying & Selling: Buying Non-book for the Holidays (June 27, 2019)
Content related to the education session, Buying & Selling: Buying Non-book for the Holidays at Children's Institute 2019.
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Holiday gift buying is not a last-minute task, but how does a gift buyer not only source but anticipate what will be a popular gift six months down the road? In this session, bookstores that have a unique collection of non-book items will teach buyers:

  • The role seasonal non-book items play in holiday sales
  • Best practices for discovering the next “it” holiday gift
  • Efficiencies and systems for ordering and reordering, shipment scheduling, and storing holiday gift items
  • How to move, move, move items that may not be selling
Watch video from this event.

Advanced Bookselling & Special Topics: Small Footprint, Big Impact

Advanced Bookselling & Special Topics: Small Footprint, Big Impact (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Small Footprint, Big Impact at Children's Institute 2019.
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You don’t need an infinite amount of space to remain competitive in independent bookselling. Bookstores under 1,000 square feet share what they do to maximize their selling space and host events without having to knock down walls. Attendees will learn from panelists who call a small store home:

  • The logistics of hosting an in-store event
  • Crowd management in a small space
  • Inventory management in a small stockroom
  • Keeping it fresh with inventive displays
Watch video from this event.

Thriving as a New Bookstore Owner

Thriving as a New Bookstore Owner (January 25, 2019)
Content related to the education session, Thriving as a New Bookstore Owner at Winter Institute 2019.
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If you have been in business for five years or fewer, this is the session for you. Hear from booksellers who will look back over those first critical years and share tips for making it through the next five.

Watch video from this event.

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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