Education Resources

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Buying & Selling: Selling Direct to Schools

Buying & Selling: Selling Direct to Schools (June 28, 2019)
Content related to the education session, Buying & Selling: Selling Direct to Schools at Children's Institute 2019.
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Bookstores that sell direct to schools are an invaluable resource to the local community and have made use of a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with attendees how they, too, can foster a relationship with school districts and add to their store’s bottom line. In this session, booksellers will learn:

  • Creating teacher wish lists and classroom requests
  • Tips on book fair distribution
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services with schools
  • Best Practices for working with educational publishers
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Buying & Selling: Subscription Boxes

Buying & Selling: Subscription Boxes (June 28, 2019)
Content related to the education session, Buying & Selling: Subscription Boxes at Children's Institute 2019.
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With hundreds of subscription boxes to choose from, how will a customer know that yours is the right one for them? Attendees will learn the following from bookstores that have successful subscription box programs:

  • Best practices for marketing
  • Inventory control
  • Options for special services
  • How to select categories
  • Fulfillment management
  • Order tracking
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Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control

Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control (June 28, 2019)
Content related to the education session, Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control at Children's Institute 2019.
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Optimize your bookstore search and reordering process by implementing tags and keywords for categories and sub-categories in your point-of-sale system, Edelweiss, and in staff reference documents. Attendees of this session will learn:

  • The benefits of using tags and keywords
  • Tag and keyword suggestions
  • Best practices for implementing tags and keywords
  • How to get staff involved
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Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal at Children's Institute 2019.
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Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations
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Diversity, Equity & Inclusion: Conducting a Diversity Audit

Diversity, Equity & Inclusion: Conducting a Diversity Audit (June 28, 2019)
Content related to the education session, Diversity, Equity & Inclusion: Conducting a Diversity Audit at Children's Institute 2019.
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Representation matters. #OwnVoices matters. As bearers of knowledge and information for children, it is imperative that a bookstore’s inventory reflects the experiences of all kinds of people to cultivate cultural awareness and engender empathy in youth. One step toward a more inclusive collection of books is to conduct a diversity audit on your store’s inventory. This session will teach attendees how to:

  • Assess their inventory
  • Conduct an audit
  • Identify where attention needs to be focused
  • Use an audit to inform the ordering process
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Buying & Selling: Books in Translation

Buying & Selling: Books in Translation (June 28, 2019)
Content related to the education session, Buying & Selling: Books in Translation at Children's Institute 2019.
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Hans Christian Andersen’s Fairy Tales, The Little Prince, Pippi Longstocking, Asterix — what do they all have in common? They are all beloved classics that have been translated from the authors’ original languages and have enriched the U.S. children’s book landscape as well as readers of all ages. In this informational session, publishing personnel will share with attendees:

  • An overview of the translation and rights process
  • Why translated books are important
  • How to promote and sell these books to U.S. audiences
  • How books can be used in outreach to schools and community groups
  • How translated books can foster diversity, cultural awareness, and cross-cultural understanding
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Buying & Selling: Buying Non-book for the Holidays

Buying & Selling: Buying Non-book for the Holidays (June 27, 2019)
Content related to the education session, Buying & Selling: Buying Non-book for the Holidays at Children's Institute 2019.
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Holiday gift buying is not a last-minute task, but how does a gift buyer not only source but anticipate what will be a popular gift six months down the road? In this session, bookstores that have a unique collection of non-book items will teach buyers:

  • The role seasonal non-book items play in holiday sales
  • Best practices for discovering the next “it” holiday gift
  • Efficiencies and systems for ordering and reordering, shipment scheduling, and storing holiday gift items
  • How to move, move, move items that may not be selling
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Programming & Partnerships: The Art of Reading Aloud

Programming & Partnerships: The Art of Reading Aloud (June 27, 2019)
Content related to the education session, Programming & Partnerships: The Art of Reading Aloud at Children's Institute 2019.
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Almost every bookstore has a story time, but not every bookstore has a story time that keeps customers coming back again and again. This session is designed to teach attendees:

  • The performance aspect of story time and how to turn up the energy
  • Tips and tricks to be the best reader in the world
  • How to keep little ones engaged
  • Ways to adjust your approach when the crowd gets restless
  • How to read to kids of all ages
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Advanced Bookselling & Special Topics: Small Footprint, Big Impact

Advanced Bookselling & Special Topics: Small Footprint, Big Impact (June 27, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Small Footprint, Big Impact at Children's Institute 2019.
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You don’t need an infinite amount of space to remain competitive in independent bookselling. Bookstores under 1,000 square feet share what they do to maximize their selling space and host events without having to knock down walls. Attendees will learn from panelists who call a small store home:

  • The logistics of hosting an in-store event
  • Crowd management in a small space
  • Inventory management in a small stockroom
  • Keeping it fresh with inventive displays
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Thriving as a New Bookstore Owner

Thriving as a New Bookstore Owner (January 25, 2019)
Content related to the education session, Thriving as a New Bookstore Owner at Winter Institute 2019.
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If you have been in business for five years or fewer, this is the session for you. Hear from booksellers who will look back over those first critical years and share tips for making it through the next five.

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Dazzling In-Store Displays

Dazzling In-Store Displays (January 25, 2019)
Content related to the education session, Dazzling In-Store Displays at Winter Institute 2019.
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You only have a few seconds to attract—and hold—a customer’s attention, so it’s critical that you get it right if you want to turn a browser into a buyer. From the whimsical to the thought-provoking, store displays done right tell a story that taps into a customer’s needs—needs for entertainment, introspection, fantasy, connection, and more. Booksellers who are skilled at telling stories through engaging displays will present tips and visuals on how to make an eye-catching in-store displays that turn browsers into buyers.

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Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers

Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers (January 25, 2019)
Content related to the education session, Do We Need to Talk? ​Surviving the Political ​& Cultural ​Divide With Your Co-Workers at Winter Institute 2019.
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Divisive political commentary and ongoing reports of cultural and social misconduct continue to be highlighted in both national and local media. Because bookstores are both unique meeting places and businesses, many booksellers are struggling with how to navigate the resulting personal and professional pressures. What are the questions that owner/managers and staff should be asking that can lead to fruitful discussions and solutions? If you have found yourself thinking about this and discussing it with colleagues, please join the conversation. Facilitated by a professional moderator, this is an opportunity for booksellers to participate in this important discussion.

Bookstores Launch the Open Discussion Project

Bookstores Launch the Open Discussion Project (January 24, 2019)
Content related to the education session, Bookstores Launch the Open Discussion Project at Winter Institute 2019.
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As part of the pilot program of the Open Discussion project, five independent bookstores will be launching reading groups in the fall of 2018 with the goal of bringing liberals and conservatives together to discuss the issues that divide them. The Open Discussion Project is sponsored by the National Coalition Against Censorship (NCAC) in partnership with ABA. NCAC and ABA are inviting booksellers to join the Open Discussion Project when it goes national next year. A panel of booksellers who are participating in the pilot will discuss their experience.

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Dealing With Difficult People

Dealing With Difficult People (January 24, 2019)
Content related to the education session, Dealing With Difficult People at Winter Institute 2019.
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PDF icon Seminary Co-op Training Document pdf112.62 KB
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The goal of this session is to help bookstore owners and employees learn how to empower themselves to end uncomfortable situations, including harassment, with professionalism and respect. Among other things, the panel will discuss tips for identifying and navigating out of these distressing situations and suggestions for talking points booksellers can rely on while under duress. Booksellers will hear discussions on:

  • Prioritizing personal safety
  • Tips for changing the power dynamic
  • Tips for extricating yourself from a situation in a professional way
  • Learning how to ask for help when needed
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Get Out of Your Comfort Zone: Building Successful Relationship With Publishers

Get Out of Your Comfort Zone: Building Successful Relationship With Publishers (January 24, 2019)
Content related to the education session, Get Out of Your Comfort Zone: Building Successful Relationship With Publishers at Winter Institute 2019.
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Creating and nurturing relationships with publishers is key to building a thriving business. Panelists in this session will provide an overview of how publishers work with independent bookstores and discuss steps booksellers can take to capitalize on and grow these relationships. Booksellers will learn:

  • Best practices for networking with publishers at industry events
  • What publishers look for in event proposal and how to land the A-List author
  • Best practices for pitching events in person
  • How to keep your relationships moving forward
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Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation

Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation (January 24, 2019)
Content related to the education session, Author in Focus: Why James Baldwin Always Matters, Presented by Casey Gerald and Robin Coste Lewis With the National Book Foundation at Winter Institute 2019.
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What if everyone read James Baldwin? He’s one of our most acclaimed 20th century thinkers, his writing exploring countless facets of American society and diving into subjects like sexuality, politics, marriage, police brutality, the Church, race, and love. He observed and critiqued humanity in a way that still resonates with so many of us in 2018 because his words and voice are timeless. Baldwin's groundbreaking work has inspired generations of fervent readers and fans, but what if we could widen that audience? Spread Baldwin's texts even further? Sell his work better, recommend him more frequently alongside other literary giants? We believe we can. Join the National Book Foundation for its new Author in Focus program featuring the work of James Baldwin, a four-time National Book Award nominee. The Foundation will be joined by two dynamic authors at Winter Institute as they help to answer the question of why James Baldwin's work has, does, and will always matter. This event was made possible by the Ford Foundation and Velvet Film.

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Maximizing and Marketing Pre-Order Sales

Maximizing and Marketing Pre-Order Sales (January 23, 2019)
Content related to the education session, Maximizing and Marketing Pre-Order Sales at Winter Institute 2019.
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Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.

 

 

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Stars of Albuquerque Indie Retail

Stars of Albuquerque Indie Retail (January 23, 2019)
Content related to the education session, Stars of Albuquerque Indie Retail at Winter Institute 2019.
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Being an independent bookstore in today’s retail environment means working tirelessly to stay connected with your community while also promoting yourself online as an alternative to other online retailers. All independent retailers, not just booksellers, are meeting this challenge in various ways. Come to this session to hear from Albuquerque’s independent retailer stars, ask questions, and discover ideas to apply to your bookstore.

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Lower Your Cost of Goods

Lower Your Cost of Goods (January 23, 2019)
Content related to the education session, Lower Your Cost of Goods at Winter Institute 2019.
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Increasing margin through better buying and careful budgeting can improve your cost of goods. This session will use data from ABA’s ABACUS report to outline a path to improvements in a store’s cost of goods, leading to improved financial decisions and substantial savings. The booksellers on this panel are excited to share straightforward financial practices that will make a big difference to the financial health of your business. In this session, booksellers will learn:

  • How to read the ABACUS report, including how to compare your data with national averages
  • How to make small changes to cost of goods that will result in a positive financial impact
  • How long it takes to see the results of small changes to cost of goods
  • How to evaluate which financial changes are the ones that will most benefit your business with the least worry and work
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First Steps to Financial Peace in Business

First Steps to Financial Peace in Business (January 23, 2018)
Content related to the education session, First Steps to Financial Peace in Business at Winter Institute 2018.
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Implementing a system to manage store finances is key to the survival of any business. A good financial system allows you to confidently meet financial obligations, from payroll to event budgets and more. This session will highlight a few tactics booksellers can use to create a better system to approach and manage store finances with confidence.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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