Technology Meetup - Google Analytics 4 (part 1)

Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 
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Watch video from this event.
Technology Meetup - Google Analytics 4 (part 1)
Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 
AttachmentSize
PDF icon Introduction to Google Analytics 4 presented by JB Media Group2.26 MB
Plain text icon Chat Copy1.41 KB
Plain text icon Transcript68.98 KB
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Technology Meetup - Google Analytics 4 (part 1)

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