Education Resources

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Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control

Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control (June 28, 2019)
Content related to the education session, Operations & Finances: Categories and Sub-categories for Inventory Maintenance and Control at Children's Institute 2019.
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Optimize your bookstore search and reordering process by implementing tags and keywords for categories and sub-categories in your point-of-sale system, Edelweiss, and in staff reference documents. Attendees of this session will learn:

  • The benefits of using tags and keywords
  • Tag and keyword suggestions
  • Best practices for implementing tags and keywords
  • How to get staff involved
Watch video from this event.

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal

Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal (June 28, 2019)
Content related to the education session, Advanced Bookselling & Special Topics: Expanding Your Brand as a #Bookstagram Influencer with Hafsah Faizal at Children's Institute 2019.
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Everyone wants to be a book influencer on social media, but it takes more than logging in and sharing a photo. Instagram influencer and debut author Hafsah Faizal will teach attendees:

  • What it means to have an Instagram persona and how to establish a unique voice
  • How to gain followers
  • Best practices for targeted messaging
  • How to effectively use hashtags
  • Tips to curate beautiful, attention-grabbing photos
  • How to establish profitable partnerships with other businesses and organizations
Watch video from this event.

IndieCommerce Can Probably Do That For Your Website!

IndieCommerce Can Probably Do That For Your Website! (January 25, 2019)
Content related to the education session, IndieCommerce Can Probably Do That For Your Website! at Winter Institute 2019.
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IndieCommerce™ is the ABA’s e-commerce platform for independent bookstores. The system provides the tools for indie bookstores to create unique, content-rich, and easy-to-operate, fully transactional, e-commerce enabled websites. Over the past few years, the IndieCommerce team has been working closely with booksellers to to help them achieve their online marketing and sales goals. This session will highlight some of the most impactful changes that individual stores have made to their websites over the past year, including before and after examples.

Watch video from this event.

Edelweiss Presents: The New Shelf Report

Edelweiss Presents: The New Shelf Report (January 25, 2019)
Content related to the education session, Edelweiss Presents: The New Shelf Report at Winter Institute 2019.
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Edelweiss+Analytics is excited to present the new Shelf Report, created to help bookstores succeed against competitive pressures by providing unique decision intelligence. This new tool provides benchmarks for your store’s inventory, using the aggregate performance of hundreds of other independent bookstores on four key measures of sales and inventory health – across genres. Join us to learn more about how this tool can help you view your store from the outside-in and point to where you can focus your attention to make sure your inventory is working its hardest for you.

Watch video from this event.

Top Tips for Instagram Success With Two Cats Communications

Top Tips for Instagram Success With Two Cats Communications (January 24, 2019)
Content related to the education session, Top Tips for Instagram Success With Two Cats Communications at Winter Institute 2019.
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Gain a better understanding of the valuable role Instagram can play in your bookstore’s marketing program with Two Cats Communication as they share a holistic overview of best business practices utilizing the social media platform. This session will set bookstores up for Instagram success by teaching attendees:

  • Optimization tips
  • The benefits of an Instagram Business Account
  • How to develop a consistent brand
  • Platform features that can increase your reach and bring value to your bookstore
Watch video from this event.

Google Analytics 101

Google Analytics 101 (January 23, 2018)
Content related to the education session, Google Analytics 101 at Winter Institute 2018.
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PDF icon Google Analytics 101 (pdf)130.91 KB
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Is your store website working for you? Who’s visiting, what are they interested in, and where are they coming from? Google Analytics is a free tool that can help answer all of these questions and more. It’s not as hard as you think, and the answers might surprise you! We’ll give you a quick tour of the highlights of Google Analytics and show you how to dig in and learn some interesting things about your website and its audience. This course is intended for beginners to Google Analytics and is not specific to any particular type of website or platform.

The Benefits of Getting Your Staff on Edelweiss

The Benefits of Getting Your Staff on Edelweiss (January 26, 2016)
Content related to the education session, The Benefits of Getting Your Staff on Edelweiss at Winter Institute 2016.
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An informed and passionate staff is one of a bookstore’s most valuable assets. Edelweiss can be a big help whether you use it to get your staff’s reading preferences in front of your sales reps, for easy access to digital review copies and Indie Next List nomination options, or for tools that allow your staff to communicate plans for that next big title. Find out how stores are using Edelweiss to increase sales as staff becomes more knowledgeable about buying choices.

  • Janet Geddis, Avid Bookshop (Athens, GA)
  • Elizabeth Jordan, BookPeople (Austin, TX)
  • Joe Foster, Above the Treeline (Ann Arbor, MI) (Moderator)

Best Practices on Edelweiss for Publishers and Booksellers

Best Practices on Edelweiss for Publishers and Booksellers (January 22, 2014)
Content related to the education session, Best Practices on Edelweiss for Publishers and Booksellers at Winter Institute 2014.
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PDF icon Edelweiss+ Best Practices (pdf)943.26 KB
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Edelweiss is a program that provides value to both booksellers purchasing titles for their stores and sales reps.  This session will explore the ways Edelweiss can both optimize and streamline the buying process and facilitate better communication among booksellers and reps.  Robert Sindelar, Managing Partner of Third Place Books, with stores in Lake Forest Park and Seattle, will moderate the session. 

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The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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