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Google Analytics 101

Google Analytics 101 (January 23, 2018)
Content related to the education session, Google Analytics 101 at Winter Institute 2018.
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PDF icon Google Analytics 101 (pdf)130.91 KB
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Is your store website working for you? Who’s visiting, what are they interested in, and where are they coming from? Google Analytics is a free tool that can help answer all of these questions and more. It’s not as hard as you think, and the answers might surprise you! We’ll give you a quick tour of the highlights of Google Analytics and show you how to dig in and learn some interesting things about your website and its audience. This course is intended for beginners to Google Analytics and is not specific to any particular type of website or platform.

The Benefits of Getting Your Staff on Edelweiss

The Benefits of Getting Your Staff on Edelweiss (January 26, 2016)
Content related to the education session, The Benefits of Getting Your Staff on Edelweiss at Winter Institute 2016.
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An informed and passionate staff is one of a bookstore’s most valuable assets. Edelweiss can be a big help whether you use it to get your staff’s reading preferences in front of your sales reps, for easy access to digital review copies and Indie Next List nomination options, or for tools that allow your staff to communicate plans for that next big title. Find out how stores are using Edelweiss to increase sales as staff becomes more knowledgeable about buying choices.

  • Janet Geddis, Avid Bookshop (Athens, GA)
  • Elizabeth Jordan, BookPeople (Austin, TX)
  • Joe Foster, Above the Treeline (Ann Arbor, MI) (Moderator)

Best Practices on Edelweiss for Publishers and Booksellers

Best Practices on Edelweiss for Publishers and Booksellers (January 22, 2014)
Content related to the education session, Best Practices on Edelweiss for Publishers and Booksellers at Winter Institute 2014.
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PDF icon Edelweiss+ Best Practices (pdf)943.26 KB
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Edelweiss is a program that provides value to both booksellers purchasing titles for their stores and sales reps.  This session will explore the ways Edelweiss can both optimize and streamline the buying process and facilitate better communication among booksellers and reps.  Robert Sindelar, Managing Partner of Third Place Books, with stores in Lake Forest Park and Seattle, will moderate the session. 

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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