Education Resources

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Supercharge Your Ecommerce

Supercharge Your Ecommerce (February 21, 2023)
Content related to the education session Supercharge Your Ecommerce, Winter Institute 2023.
Watch video from this event.
Topic:
  • IndieCommerce
Tags:
  • Technology

Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.

 

Speakers: Andy Hunter, Bookshop.org (New York, New York); Phillip Davies, ABA (White Plains, New York)

Supercharge Your Ecommerce (February 21, 2023)
Content related to the education session Supercharge Your Ecommerce, Winter Institute 2023.
Topic:
  • IndieCommerce
Tags:
  • Technology

Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.

 

Speakers: Andy Hunter, Bookshop.org (New York, New York); Phillip Davies, ABA (White Plains, New York)

Service Leadership Workshop (Outside Expert)

Service Leadership Workshop (Outside Expert) (February 21, 2023)
Content related to the education session Service Leadership Workshop (Outside Expert), Winter Institute 2023.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Owners and Managers

In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)

Speakers: Elnian Gilbert, ZingTrain (Ann Arbor, Michigan)

Financial Modeling Workshop: Learn How to Create a Financial Model to Analyze a New Business Opportunity (Outside Expert)

Financial Modeling Workshop: Learn How to Create a Financial Model to Analyze a New Business Opportunity (Outside Expert) (February 21, 2023)
Content related to the education session Financial Modeling Workshop: Learn How to Create a Financial Model to Analyze a New Business Opportunity (Outside Expert), Winter Institute 2023.
Topic:
  • Finance
Tags:
  • Owners and Managers

This financial modeling workshop will help you evaluate potential new initiatives for your business. Whether you think it’s time to expand your space with another physical or pop-up location, you want to begin or increase your offering of used books or non-book items, or you’re considering adding a cafe or bar, this workshop will walk you through the financial analysis to help you make sound business decisions. Preliminary work in the Strategic Planning Series: Part I, Part II, and Part III will benefit attendees of this session.

 

Speakers: Peter Brous, Seattle University Business School (Seattle, Washington)

Creating Connections and Bridging Divides in Turbulent Times (Outside Expert)

Creating Connections and Bridging Divides in Turbulent Times (Outside Expert) (February 21, 2023)
Content related to the education session Creating Connections and Bridging Divides in Turbulent Times (Outside Expert), Winter Institute 2023.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Regular and honest communication creates stronger teams and stronger customer connections. However, our current age is one of great volatility and great change, making successful communication harder than ever. But don’t despair! Marjorie Ingall and Susan McCarthy, authors of Sorry, Sorry, Sorry: The Case for Good Apologies (Gallery Books, an imprint of Simon & Schuster) will offer you insight on how to improve your communication skills. You will learn principles of psychology and human behavior that you can leverage to effectively and empathetically communicate with your team and customers. You will learn how to apologize when needed, and why good apologies are essential, powerful, and restorative. Even in the face of large ideological conflicts, good communication is possible! Join us for this important conversation!

 

Speakers: Marjorie Ingall and Susan McCarthy, authors of Sorry, Sorry, Sorry: The Case for Good Apologies

Conflict Resolution and De-escalation Techniques (Outside Expert)

Conflict Resolution and De-escalation Techniques (Outside Expert) (February 21, 2023)
Content related to the education session Conflict Resolution and De-escalation Techniques (Outside Expert), Winter Institute 2023.
Topic:
  • Bookselling Essentials
Tags:
  • 101

Led by a Diversity, Equity, Inclusion, and Belonging (DEIB) facilitator, this workshop will address current conflicts in retail spaces. Participants will have practice opportunities with real-life scenarios. (All)

 

Speakers: Caprice Hollins, Cultures Connecting, LLC, (Renton, Washington)

Lunch Keynote: New Voices In Genre

Lunch Keynote: New Voices In Genre (February 21, 2023)
Content related to the education session Lunch Keynote: New Voices In Genre, Winter Institute 2023.
Watch video from this event.
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Events
  • Genre

Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree

 

Lunch Keynote: New Voices In Genre (February 21, 2023)
Content related to the education session Lunch Keynote: New Voices In Genre, Winter Institute 2023.
Topic:
  • Bookselling Essentials
Tags:
  • 101
  • Genre

Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree

 

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel)

How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel) (February 21, 2023)
Content related to the education session How Publishers Use Edelweiss Grids and Best Practices for Booksellers (Bookseller and Publisher Panel), Winter Institute 2023.
Topic:
  • Buying and Selling
Tags:
  • Events

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

 

Speakers: Ronnie Kutys, HarperCollins Publishers (New York, New York); Melissa Bullock-Campion, Macmillan Publishers (New York, New York); Emily Hall Schroen, Main Street Books (St. Charles, Missouri); Wendy Ceballos, Abrams Books (New York, New York)

Hiring and Onboarding Best Practices (Bookseller Panel)

Hiring and Onboarding Best Practices (Bookseller Panel) (February 21, 2023)
Content related to the education session Hiring and Onboarding Best Practices (Bookseller Panel), Winter Institute 2023.
Topic:
  • Operations
Tags:
  • Owners and Managers

A good hiring process will help you attract and retain high-quality booksellers who are passionate about your mission. Onboarding new employees, while time consuming, can make or break that employee’s successful transition from a new employee to an involved and productive employee. If it’s been a while since you took some time to think about hiring and onboarding in a strategic way, then this session is for you! Booksellers who have developed processes around these critical bookstore procedures will share hiring and onboarding strategies for bookstores of all sizes. (Managers)

Speakers: Erin Chervenock, Village Books (Bellingham, Washington); Alsace Walentine, Tombolo Books (St. Petersburg, Florida); Camden Avery, The Booksmith (San Francisco, California); Hannah Oliver Depp, Loyalty Bookstore (Washington, District of Columbia)

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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