Education Resources

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Maximizing and Marketing Pre-Order Sales

Maximizing and Marketing Pre-Order Sales (January 23, 2019)
Content related to the education session, Maximizing and Marketing Pre-Order Sales Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • 101

Pre-orders are becoming an increasingly important way in which books are sold and marketed in 2018, and indie bookstores can and should take part in this growing business. Heavily influenced by television and social media, the months before a title’s publication are critical, and pre-orders are a growing component of a book’s ultimate sales. By working with publishers to take full advantage of pre-order opportunities, indie bookstores can avoid lost sales, lost PR, and lost market share. In this session, panelists will discuss ways that stores can successfully promote and sell pre-orders to become an integral partner to publishers and authors. Learn about new methods developed and tested by a task force of indie stores--including processes and protocols for stores using various POS systems--that all stores can use to maximize pre-orders through marketing, tracking, and reporting. The session will include bookseller participation from the pre-order task force.

 

 

Suzanne Droppert, Liberty Bay Books (Poulsbo, WA); Sarah Goddin, Quail Ridge Books (Raleigh, NC); Robert Sindelar, Third Place Books (Lake Forest Park, WA); Geetha Nathan, ABA (Whte Plains, NY); Joy Dallanegra-Sanger, ABA (White Plains, NY)

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Yes She Can: Programs and Partnerships to Empower Women

Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
Content related to the education session, Yes She Can: Programs and Partnerships to Empower Women Winter Institute 2019.
Topic:
  • Buying and Selling
  • Diversity & Inclusion
Tags:
  • Events

Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

Casey Coonerty Protti, Bookshop Santa Cruz (Santa Cruz, CA); Sarah Hollenbeck, Women & Children First (Chicago, IL); Mary Laura Philpott, Parnassus Books (Nashville, TN); Janet Webster Jones, Source Booksellers (Detroit, MI)

Watch video from this event.
Yes She Can: Programs and Partnerships to Empower Women (January 23, 2019)
Content related to the education session, Yes She Can: Programs and Partnerships to Empower Women Winter Institute 2019.
Topic:
  • Buying and Selling
  • Diversity & Inclusion
Tags:
  • Events

Join your colleagues for a discussion on creating events and opportunities to highlight women's voices in the store and larger retail community. Hear from booksellers who are fostering women entrepreneurs, cross-promoting with women-owned businesses, creating dynamic in-store programming, and more. ABA members know that a diverse business district promotes a thriving local economy, and they are finding ways to ensure their stores, their communities, and their business districts are as dynamic and profitable as possible.

Casey Coonerty Protti, Bookshop Santa Cruz (Santa Cruz, CA); Sarah Hollenbeck, Women & Children First (Chicago, IL); Mary Laura Philpott, Parnassus Books (Nashville, TN); Janet Webster Jones, Source Booksellers (Detroit, MI)

Watch video from this event.

ABC Group Presents: Selling Direct to Schools

ABC Group Presents: Selling Direct to Schools (January 23, 2019)
Content related to the education session, ABC Group Presents: Selling Direct to Schools Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Children's Bookselling

Bookstores that sell direct to schools are an invaluable resource to the local community and a successful strategy for increasing cash flow and profits. Bookseller panelists who have worked closely with their school districts will share with Institute attendees how they too can foster a relationship with school districts and add to their stores’ bottom line. In this session booksellers will learn:

  • How to find appropriate school contacts
  • How to create teacher wishlists
  • How to become a school’s one-stop book fair distributor
  • How to manage in-school author visit orders
  • Best practices for orders
  • How to establish and manage subscription services

Kenny Brechner, Devaney, Doak & Garrett Booksellers (Farmington, ME); Cindy Dach, Changing Hands Bookstore (Tempe, AZ); Emily Hall, Main Street Books (St. Charles, MO); Heather Hebert, Children's Book World (Haverford, PA)

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Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers

Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers (January 23, 2019)
Content related to the education session, Selling International and Diverse Books: Panel with Bookselling Without Borders Alumni & Organizers Winter Institute 2019.
Topic:
  • Buying and Selling
  • Diversity & Inclusion
Tags:
  • Handselling

Never has there been a greater need for diverse and international voices in the American market. In this session, panelists will discuss practices they have brought back to their stores from their experiences with Bookselling Without Borders, a fellowship program that sends U.S. booksellers to foreign book fairs as part of a book industry professional exchange program. Among other things, the Bookselling Without Borders program seeks to help booksellers develop concrete ideas for increasing sales of diverse and international literature in the indie market.

Stefani Beddingfield, Inkwood Books (Tampa, FL); Christie Henry, Princeton University Press (Princeton, NJ); Michael Reynolds, Europa Editions (New York, NY); Lyn Roberts, Square Books (Oxford, MS); David Sandberg, Porter Square Books (Cambridge, MA); Anna Thorn, Busboys and Poets (Washington, D.C.)

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Industry Trends and Analytics

Industry Trends and Analytics (January 23, 2019)
Content related to the education session, Industry Trends and Analytics Winter Institute 2019.
Topic:
  • Bookselling Essentials
Tags:
  • Owners and Managers

Industry experts present a review of the most recent data on the U.S. book market with a deep-dive into the latest trends. There will be plenty of new insights to help attendees improve their business in the coming year.

Brian O'Leary, Book Industry Study Group (New York, NY); Allison Risbridger, NPD Group, Inc. (New York, NY); Michael Becher, Industry Insights (Dublin, OH)

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Lower Your Cost of Goods

Lower Your Cost of Goods (January 23, 2019)
Content related to the education session, Lower Your Cost of Goods Winter Institute 2019.
Topic:
  • Finance
Tags:
  • 101
  • ABACUS

Increasing margin through better buying and careful budgeting can improve your cost of goods. This session will use data from ABA’s ABACUS report to outline a path to improvements in a store’s cost of goods, leading to improved financial decisions and substantial savings. The booksellers on this panel are excited to share straightforward financial practices that will make a big difference to the financial health of your business. In this session, booksellers will learn:

  • How to read the ABACUS report, including how to compare your data with national averages
  • How to make small changes to cost of goods that will result in a positive financial impact
  • How long it takes to see the results of small changes to cost of goods
  • How to evaluate which financial changes are the ones that will most benefit your business with the least worry and work

Melissa DeMotte, The Well-Read Moose (Coeur d'Alene, ID); Nicole Magistro, Bookworm of Edwards (Edwards, CO); Kate Schlademan, Learned Owl Book Shop (Hudson, OH); Robyn DesHotel, ABA (White Plains, NY)

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Bringing Play and Revenue into the Store: Board Games are Back!

Bringing Play and Revenue into the Store: Board Games are Back! (January 23, 2019)
Content related to the education session, Bringing Play and Revenue into the Store: Board Games are Back! Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Genre

If the thought of playing board games brings up childhood memories of Monopoly and Risk and not much else, you have some catching up to do. Board games are a hot trend and a growing business. And they’ve grown a lot more sophisticated than what you might remember. The popular digital games that have made the leap to board games, the games inspired by viral internet challenges, and the traditional games of your childhood all have something in common: face-to-face social interaction, which is a key component of successful independent bookstores. Come hear from booksellers who have integrated board games and play nights into their sales and events. An independent board game seller joins the panel to discuss the aspects of his business and how booksellers can bring games -- and customers -- into the bookstore.

Victor Briseno, Slice and Dice Pizzeria (Albuquerque, NM); Todd Dickinson, Aaron's Books (Lititz, PA); Andrea Jones, The Galaxy Bookshop (Hardwick, VT); John Ward, The Game Manufacturers Association (Columbus, OH)

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Your Landlord, Your Business Partner

Your Landlord, Your Business Partner (January 23, 2019)
Content related to the education session, Your Landlord, Your Business Partner Winter Institute 2019.
Topic:
  • Operations
Tags:
  • Owners and Managers

Your landlord can be one of the most important influencers on the success of your business, but this critical relationship is often only considered when the rent is due or when it’s time to sign the lease. Bookstore owners who have experienced the positive results of cultivating the landlord relationship will share their experiences and explore effective strategies for landlord relations. Panelists will discuss:

  • Best practices for improving landlord relationships
  • Tips for turning your landlord into an advocate for your business as well as indie businesses in your community
  • Tips for lease negotiations

Scott Abel, Solid State Books (Washington, DC); Jill Hendrix, Fiction Addiction (Greenville, SC); Annie Philbrick, Bank Square Books (Mystic, CT); Michael Tucker, Books Inc. (San Francisco, CA)

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ABC Group Presents: Hosting A+ Educator Nights

ABC Group Presents: Hosting A+ Educator Nights (January 23, 2019)
Content related to the education session, ABC Group Presents: Hosting A+ Educator Nights Winter Institute 2019.
Topic:
  • Buying and Selling
Tags:
  • Children's Bookselling

Community educators are important bookstore allies. They work closely with children, and children need books! Making sure bookstores are carrying what teachers are recommending is essential to strengthening the relationship between the two. In this session, event planners and buyers will share how they have implemented and had success hosting Educator Nights. Booksellers will learn:

  • Why Educator Nights are important
  • How to build a bookstore’s list of educator contacts
  • The type of information educators are seeking out when they come to an in-store Educator Night

Important topics to discuss at these events

Kristen Gilligan, Tattered Cover Book Store (Denver, CO); Lizzy Nanney, Quail Ridge Books (Raleigh, NC); Rebekah Shoaf, Boogie Down Books (Bronx, NY); Heidi Wieland, Sourcebooks (Naperville, IL)

Watch video from this event.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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