SEO

Quick Start - Google Analytics, Google My Business, Google Search Console

This webinar will demonstrate how to get started with:

  • Google Analytics
  • Google My Business
  • Google Search Console

 

SEO Tools

SEO (Search Engine Optimization) is a methodology of strategies, techniques, and tactics designed to grow visibility in search engine results. In search results, search engines (Google, Bing, etc.) display links to pages it considers relevant and authoritative, SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in search results.

Local Search Optimization For Your Bookshop - Part 3

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 3 covers:

  • Local search directories and data aggregators
  • Claiming your local listing pages
  • Google automatically created local pages
  • "Claim my business" on Google
  • Yelp pulls Apple Map information
  • Local Schema mark-up - Schema.org
  • Page speed matters in search results
  • Opengraph mark-up for Facebook
  • Reviews

 

Local Search Optimization For Your Bookshop - Part 2

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 2 covers:

  • The big 3 local directory listings
  • Google Map Maker
  • Apple Maps
  • Moz local & Yext
  • Yelp
  • Twitter
  • Acxiom, Localeze & Infogroup
  • Get your business name right when submitting your site
  • Selecting the correct business category
  • Blumenthals.com for latest local search info

 

Local Search Optimization For Your Bookshop - Part 1

During the IndieCommerce Institute held in Chicago, guest speaker Max Thomas's presented on local SEO, which, we've posted it in three parts.

Part 1 covers:

  • Why you should concentrate on local SEO
  • The 8 second attention span of shoppers.
  • Best search terms
  • Google trends - what terms are trending
  • Google My Business Page
  • Mobile Search

 

Google Analytics

A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

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