Site Administration

Making the Most of Book Data on Your Website

This webinar will demonstrate the best use of the tools available to:

  • Sell sidelines, including maps, calendars, and journals through your site
  • Interpret special "admin only" data about books on your website, such as the price source, Ingram desire score, and Family ID
  • Get the most out of Local Store Inventory (LSI), not for sale, store pricing, and other tools
  • Adjust the search algorithm to surface books and products more relevant for your store
  • Enable and disable partner content from NPR and LitHub, plus ebooks and digital audiobooks

 

Privacy Policy & GDPR

Sample Privacy Policy Language

Please note that any language you may incorporate into your Privacy Policy should reflect your store’s applicable practices.

Please include your store name, contact info etc. where applicable.

If you have any questions, please contact staff@bookweb.org

 

What information do we collect?

Quick Start - Google Analytics, Google My Business, Google Search Console

This webinar will demonstrate how to get started with:

  • Google Analytics
  • Google My Business
  • Google Search Console

 

Getting Your Website Ready for the Holidays

This webinar will lead booksellers through getting their IndieCommerce website ready for the holidays:

  • Tour of some of the common issues that customers (and stores) might encounter during the holiday season
  • Making sure your contact information is up to date
  • Processing orders correctly

Rules

The Rules module allows site administrators to create actions that are automatically triggered by various events when certain conditions are met.

3 PARTS TO RULES

Rules are made up of 3 parts:

SEO Tools

SEO (Search Engine Optimization) is a methodology of strategies, techniques, and tactics designed to grow visibility in search engine results. In search results, search engines (Google, Bing, etc.) display links to pages it considers relevant and authoritative, SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found in search results.

MailMunch

MailMunch provides tools to assist in converting visitors into email subscribers and customers by offering several types of opt-in forms: Popup, Embedded, Topbar, and Scrollbox. MailMunch also integrates easily with Constant Contact, MailChimp, and other major email marketing platforms.

MailChimp

This documentation was modified on 01/18/2018, to comply with the latest changes by MailChimp.

This provides an integration with MailChimp (an email delivery service) and makes it possible to create and send MailChimp emails directly from your website.

PREPARE TO USE THE MAILCHIMP MODULE

  1. Sign up for a MailChimp.com account
  2. Create your list through MailChimp

Website Best Practices

Creating a leading website takes thought and planning, a site is typically considered successful if it is well designed, useful and in e-commerce aspects, lucrative. While different stores each have different website needs, there are some best practices that are global to all sites. In this guide, we explain those best practices and have broken them down into 4 categories:

 

Help Page

There is no default help page in Drupal 7. However, there is a link included in the order confirmation email your customer receives pointing them to a help page on your website. That link will direct visitors back to your front page unless there is a custom help page created and configured on the site.

The section of the order confirmation email with the link to the help page:

Where can I get help with reviewing my order?
To learn more about managing your orders on YOUR SITE NAME, please visit our help page.

Error Page

You may create custom error pages for a 403 error (access denied) or a 404 error (page not found).

By default, the pages for each of those messages state:

Access Denied
You are not authorized to access this page.

Page Not Found
The requested page "/cake" could not be found.

Google Analytics

A tour of Google Analytics, including:

  • How to identify where traffic is coming from
  • Which pages on your site are most popular
  • What kind of devices your customers are using to view your website

Additionally, we’ll do a bit of deeper digging to investigate which traffic sources are delivering sales and which aren’t. And we’ll keep our focus on valuable insights you can discover with a few clicks.

Front Page

For a website, the ‘Front Page’ is what site visitors land on when they go to www.yoursitename.com. Any published content ‘promoted to the front page’ will be the default content on the front page. You may, however, create a custom front page and set that to display by default instead.

The first step to creating a custom front page is to create the page itself. If you’re not familiar with creating pages you can find the instructions here, or you can watch our training video.

A Beginner's Guide

If you are new to IndieCommerce and not sure where to begin or if you consider yourself a beginner, this is for you! In this webinar we cover, the IndieCommerce team will provide step by step instructions on:

  • How to configure your new IndieCommerce site
  • Share some website best practices to get the most out of your site

Themes

This webinar covered topics related to site themes and included the following:

  • Responsive Drupal themes offered by IndieCommerce
  • Theme features
  • Switching themes using Theme Key
  • Administration theme
  • List of popular themes
  • Tips and tricks for testing and selecting a theme

 

Pages

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

 

 

Copyright 2018 American Booksellers Association. BookWeb is a registered trademark of ABA.
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