FAQ

Website Best Practices

Creating a leading website takes thought and planning, a site is typically considered successful if it is well designed, useful and in e-commerce aspects, lucrative. While different stores each have different website needs, there are some best practices that are global to all sites. In this guide, we explain those best practices and have broken them down into 4 categories:

 

Wholesaler Fulfillment

Many stores have questions about why an order did or did not go to Ingram (the wholesaler), and why the 'Send to Ingram' button does not appear for certain orders.

Listed below are the conditions for when the ‘Send to Wholesaler’ button will not appear and what conditions will cause an order to not be sent automatically to the wholesaler, when that preference is enabled.

Staff Reviews

Staff reviews can be added to all books and are especially useful when creating ‘Staff Pick’ pages.

‘Staff Reviews’ can be added two ways:

OPTION 1: ADDED BY A STORE ADMIN/EDITOR ON A BOOK PRODUCT PAGE (IndieCommerce members only)

Navigate to: www.yoursitename.com/book/ISBN (or use the search feature to navigate to the book product page)

Fulfill

Fulfilling orders is an important part of your business and as you have chosen to accept orders through your IndieCommerce website, we want to make sure the steps to fulfill those orders are simple and clear. The scenarios below cover the most common order processes.

HOW TO FULFILL ORDERS

The main page for orders is found by navigating to: Store > Orders > View Orders

Edit

Orders in a ‘Pending’ or ‘Processing’ state can be altered. You have the ability to alter just about every part of the order.

Navigate to: Store > Orders > View Orders

We recommend you always select the ‘View’ button first, verify that the order is in a ‘Pending’ or ‘Processing’ state that can still be altered and then once confirmed, select the ‘Edit’ tab to make your changes.

MailMunch

MailMunch provides tools to assist in converting visitors into email subscribers and customers by offering several types of opt-in forms: Popup, Embedded, Topbar, and Scrollbox. MailMunch also integrates easily with Constant Contact, MailChimp, and other major email marketing platforms.

MailChimp

This documentation was modified on 01/18/2018, to comply with the latest changes by MailChimp.

This provides an integration with MailChimp (an email delivery service) and makes it possible to create and send MailChimp emails directly from your website.

PREPARE TO USE THE MAILCHIMP MODULE

  1. Sign up for a MailChimp.com account
  2. Create your list through MailChimp

Site Admins

 
Have the user create an account on your website, make sure they take note of the email address used to sign up.
 
Once they have signed up, log in with your Store Admin account, and navigate to Store > Configuration > Store Roles
  1. Enter Email Address in 'User' field
  2. Set the ‘Role’:

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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