The Life Cycle of the Book

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Saturday, January 28, 2017 -
2:00pm to 3:00pm
Lakeshore B

Every title on the bookstore shelf goes through a similar cycle: author; agent; editor; publisher investments including sales conference, budgeting, marketing, jacket design, and sales; bookstore buyer; and bookstore sales. This session will feature industry professionals discussing each aspect of the life cycle of the book and will give attendees a larger perspective on their part in the process.

  • Pete Mulvihill, Green Apple Books (San Francisco, CA)
  • Molly Friedrich, President and Owner, Friedrich Agency
  • Susan Kamil, Executive Vice President & Publisher, Random House
  • Ruth Liebmann, Vice President and Director, Account Marketing, Penguin Random House
  • Elizabeth Strout, Author, My Name is Lucy Barton, Random House
  • Betsy Burton, The King's English Bookshop (Salt Lake City, UT) (Moderator)
     

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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