The Indie Shindig is aiming to raise $15,000 for Binc by hosting weekly events that introduce booksellers to new and upcoming titles. All participating publishers split a donation of $10 per bookseller attendee.
“This message of support from book lovers and from every sector of the book industry clearly demonstrates how deeply people value independent bookstores and the roles they hold in their communities,” said Binc Executive Director Pam French.
As part of the Bookscan Challenge, participating publishers have each identified one backlist title — an enduring hand-sell with a proven track record — for which they will donate 100 percent of the profit to the campaign.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.