Less than two weeks after attending this year's Winter Institute, Becky Milner, the owner of Vintage Books in Vancouver, Washington, wrote to ABA staff to share some of the many changes the two-day education program, and her networking colleagues, inspired her to make in the store's operations. What she created was the beginnings of a great marketing checklist for any independent bookseller.
February 13, 2007
By ABA President Russ Lawrence of Chapter One Book Store in Hamilton, Montana
Jessica Stockton, events coordinator at New York City's McNally Robinson Booksellers (and bookseller blogger extraordinaire), files a full account of the second annual Winter Institute, in Portland, Oregon, from the opening reception to the plane flight home.
By Jessica Stockton
by Len Vlahos
From December 8 to December 10, Len Vlahos, ABA's education and BookSense.com director, joined the bookselling team at Maria's Bookshop in Durango, Colorado, for a weekend stint as a frontline bookseller. This is his account of magical car rides, a charming Colorado town, and hectic holiday sales days while working at a very successful independent bookstore.
To Have and to Hold ... From This Day Forward?
By Ann Lacefield
When technology fails, or a marriage for that matter, whose fault is it?
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.