Winter Institute 2023

In Ani Di Franco’s debut picture book, The Knowing (Rise x Penguin Workshop), the iconic independent musician captures the awareness that we’re all meant for something greater than the sum of our parts. This knowing is integral to the spirit of independent bookstores and record stores, which operate as agents of cultural change on both local and national levels. And it is this knowing that compels each of us to dedicate our lives to championing the work of musicians and writers in our stores. In this once-in-a-lifetime closing keynote, Courtney Wallace, ABA’s Program Director of Independent Bookstore Day, will lead a conversation between Ani Di Franco, Carrie Colliton, co-founder of Record Store Day, and Robert Sindelar, managing partner of Third Place Books in Seattle. Together, they will discuss the intersection of independent bookstores and record stores, as well as the influence that independent retail spaces have on society.

Join a panel of booksellers as they discuss ways that they have become more efficient in basic bookstore operations. The panel will review how to organize invoices for efficiency, provide samples of easy-to-use forms to streamlined processes, discuss how to communicate with staff around new operations procedures, and more. Come to the session to listen and also share your own best practices.

This session will offer insight into the small data sets you didn’t know you had and how to mine data to better focus your efforts. Information from POS reports, one-question customer surveys, and even understanding store traffic patterns can make the difference between a good day and a great one.

The rights of readers and the importance of representation in books is critical to the work of independent bookstores. The wave of book bans threaten these rights and these values as an orchestrated movement attempting to silence historically marginalized voices and experiences. As authors, publishers, and booksellers are under constant attack from random and targeted book bans, ABA has assembled a diverse group to discuss the effects of these bans.
Heather Hall from Green Feather Book Company; Maia Kobabe, author of Gender Queer ; Laura DeLaney from Rediscovered Books; and Kendrick Washington, Policy Advocacy Director of the Seattle ACLU, will share their experiences as well as their insight and wisdom on how to deal with an increasingly pervasive occurrence. The discussion will be moderated by Ray Daniels, Chief Communications Officer of ABA. Gather here to understand first hand what is at stake when book bans happen in your community and how you can respond or even prevent them.

The ABA Community Forum is a reimagined Town Hall with the same opportunities for members to be heard and more opportunity for constructive discussions about our industry. The full ABA Board will respond to questions and comments from all booksellers; booksellers who would like to send questions in advance can email [email protected]

For people in historically marginalized communities, having a space to exist, work, play, and connect can be a powerful thing. There are many ways to honor your community by creating space, and this panel will feature four booksellers who have done just that. You will leave this session with great hope for the future and promise of bookselling and with new ideas for creating space for the communities to which you belong.

A school partnership is an important asset to any bookstore. It strengthens the community, introduces books to younger readers, generates future customers, and supports a bookstore’s bottom line. This session is a bookstore-presented panel on how to best establish school connections from square one. Booksellers will learn first steps to take to begin a healthy partnership, key roles in school administration to get to know, how to work with teachers, and what events and means of support a bookstore can provide to create trust and put the store front of mind when opportunities arise. Presented by the ABC Children’s Group for all booksellers.

Employers use diversity, equity, and inclusion initiatives to create a more equitable, inclusive, and dynamic workforce. Designing and developing a DEI program involves four main phases:
1) Data collection and analysis to determine the need for change;
2) Strategy design to match business objectives;
3) Implementation;
4) Evaluation and continuing audit of the plan.
This session will be lead by Jason Thompson, author of Diversity and Inclusion Matters: Tactics and Tools to Inspire Equity and Game-Changing Performance (Wiley). Booksellers will leave this session with practical implementation ideas to begin a DEI program for their store.

Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Have you used the publisher return percent number when you create your criteria for returns? So much to discuss! Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management. (All)

The Indies Introduce program is about what independent booksellers do best: discovering exciting debut authors and sharing the best with readers across the country. Enjoy lunch while learning about the title selection process from the bookseller panelists who curated the Winter/Spring 2023 Indies Introduce list. Many of the Winter/Spring 2023 Indies Introduce debut authors will be present to read a short passage and answer a question posed by one of the bookseller panelists. Authors will be available to sign copies of their debut books following the presentation.

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Build a culture of great service and treat your customers and colleagues like royalty! Join Elnian Gilbert, an educator with ZingTrain, as she teaches the recipe for providing service in a way that will make your store stand out! You will learn easy-to-implement (and teach) skills. When you leave this session you will understand what a culture of service looks like, how to deliver it consistently, and how to measure results.

Join Michelle MiJung Kim, award-winning author of The Wake Up: Closing the Gap Between Good Intentions and Real Change, and Hannah Oliver Depp of Loyalty Bookstores for a thought-provoking conversation about how each of us can — and must — be a part of creating a more equitable world. Drawing upon her lived experiences as a queer immigrant woman of color and her work across various industries, Michelle MiJung Kim will share how to move beyond performative allyship to building real solidarity toward social change. Known for her compassionate criticality, Kim’s session is one you won’t want to miss.

Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.

In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)

Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.

This Winter Institute keynote conversation between Cory Doctorow (co-author of Chokepoint Capitalism) and Stacy Mitchell (Director of the Institute for Local Self Reliance) will explore the threats posed by corporate consolidation, and far-reaching strategies for fighting back. Corporate monopolies are as powerful as ever, making it harder and harder for American small businesses to thrive. The explosive growth of monopolizers like Amazon has implications beyond booksellers, too, impacting creative workers, privacy advocates, the environment, and American labor. But with a new antitrust movement already claiming important victories, incremental progress is being made. Bookstores now have an opportunity for bold action to tell our story and resist corporate consolidation. In this discussion between three leading anti-monopoly thinkers, learn about the risks posed by capitalist chokepoints, and gain strategies for how to fight back.

Whether you have owned a store for many years and are considering exiting a much-loved business, are planning for your store’s long-term future, or are a bookseller exploring options for keeping a business viable for many years to come, this is the session for you. This seminar will cover store valuation, alternate models for succession, how to raise capital, the importance of an emergency plan, and more!