Education Resources

Results are filtered using the Topics, Focus, Event, and Format filters on this page.

Some items are visible only to logged-in, ABA-member booksellers.

Add topics to expand results
Add tags to narrow results
Select institute(s) to alter results

Courting the Romance Reader

Courting the Romance Reader (January 25, 2018)
Content related to the education session, Courting the Romance Reader at Winter Institute 2018.

The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.




Copyright 2018 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy