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Courting the Romance Reader

Courting the Romance Reader (January 25, 2018)
Content related to the education session, Courting the Romance Reader at Winter Institute 2018.
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The romance genre has one of the highest shares of fiction sales in the U.S. market at 23 percent (NPD Book 2016). Now is the time to take a closer look at marketing and selling this dynamic genre. In this session, bookseller and publisher panelists will discuss best practices for developing a successful relationship with the romance reader as well as tips for marketing this genre in a general bookstore.

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