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Join a conversation with your bookselling colleagues to discuss the returns process and how best to navigate the what, when, and how of returns. Are you pulling by section or publisher, and why? Are you pulling quarterly, monthly, daily, and why? How do you manage staff scheduling and minimize your freight costs? Have you used the publisher return percent number when you create your criteria for returns? So much to discuss! Note: This conversation will focus on workflow and operations and will not include a discussion on inventory management. (All)

Join four new genre authors as they come together in conversation to discuss how they use and subvert different genre tropes to reimagine worlds past, present, and future.
Moderator: Calvin Crosby, Owner, The King’s English Bookshop (Salt Lake City, UT)
Panelists: Nana Kwame Adjei-Brenyah Chain Gang All Stars, Pantheon; Chloe Gong, Immortal Longings, Gallery/Saga Press; Taj McCoy,Zora Books Her Happily Ever After, MIRA; Andrew Joseph White,The Spirit Bares Its Teeth, Peachtree

Bookstores are places that go beyond merchandising — they transport readers to other worlds. The physical environment of your store should do the same and evoke the transportive experience of reading. Curate delight through all five senses! Partner with local candlemakers to create scent marketing for your store; bring in signature sweets; learn how to use cinematic color palettes that capture the mood of your store; create playlists that set the vibe and show off your booksellers’ personalities; even unique textiles tell a story. Find the magic ingredients that can be used to curate the unique experience of being in YOUR store. In this workshop, you will reimagine your store as a garden of earthly delights, and come up with a plan to curate delight in your store.

This Winter Institute keynote conversation between Cory Doctorow (co-author of Chokepoint Capitalism) and Stacy Mitchell (Director of the Institute for Local Self Reliance) will explore the threats posed by corporate consolidation, and far-reaching strategies for fighting back. Corporate monopolies are as powerful as ever, making it harder and harder for American small businesses to thrive. The explosive growth of monopolizers like Amazon has implications beyond booksellers, too, impacting creative workers, privacy advocates, the environment, and American labor. But with a new antitrust movement already claiming important victories, incremental progress is being made. Bookstores now have an opportunity for bold action to tell our story and resist corporate consolidation. In this discussion between three leading anti-monopoly thinkers, learn about the risks posed by capitalist chokepoints, and gain strategies for how to fight back.

Independent bookstores’ online sales have increased over 600% since 2019. We’ve made incredible progress, but it’s clear we need to do more to lock in our gains and keep growing. The indie channel sells only about 2% of the books bought online versus roughly 10% of physical retail. Our goal is to increase indie channel e-commerce sales by 5x so that local, independent bookstores capture our share of online sales.
Presented by Andy Hunter, founder and CEO of Bookshop.org, and Phil Davies, ABA’s Director of Ecommerce/IndieCommerce, this session will discuss strategies to increase consumer awareness of the importance of supporting local businesses when shopping online. We will review how to increase online sales for all stores — no matter what platform you use — by looking at digital marketing, audience growth, conversion rates, and other best practices for e-commerce.
We’ll also examine how online consumer behavior has dramatically changed in the post-COVID world, including trends we are seeing on IndieCommerce sites and how stores are adapting. Together, we can leverage our combined market power to capture our fair share of online book sales, safeguard our future, and be a model for how local businesses can hold their own against giant monopolist e-retailers.

Whether you have owned a store for many years and are considering exiting a much-loved business, are planning for your store’s long-term future, or are a bookseller exploring options for keeping a business viable for many years to come, this is the session for you. This seminar will cover store valuation, alternate models for succession, how to raise capital, the importance of an emergency plan, and more!

There are many factors that go into publisher decisions for author visits and tours, and bookseller event grids help them make those choices. In this session, publishers will provide sample event grids, explain how they use them to determine author tours, and share info on what has changed in their approach to events since 2020. Booksellers will learn:
- The number one thing publishers are looking for in potential events
- How to make your event proposal stand out
- How to make your grids more specific
- Important ways to follow up after you submit the grid
- The ways in which publishers determine virtual vs in-person vs hybrid events

In this interactive workshop, booksellers will have the opportunity to practice service leadership skills. Service leaders turn the traditional “power leadership” model upside down by focusing on empowering instead of commanding. Managers who practice service leadership have found that this method supports potential, creativity, and purpose in their employees. If this approach is different from what you practice and you want to learn more, come join the conversation! And if you are already practicing servant leadership, you will enjoy the opportunity to refresh your skills. (Managers)

Closing keynote address by Charlie Jane Anders. 

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Join Native authors Cynthia Leitich Smith, Traci Sorell, and Danielle Greendeer in a conversation about how reader awareness and shifts in publishing have affected the way they create new stories with native characters at the center, and share stories of the past.

Dr Faith Harper, licensed professional counselor and author of Unf*ck Your Brain and the YA adaptation Befriend Your Brain , will lead booksellers on a session on mental health and self-care in a "post" pandemic world.

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.