E-commerce

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28 Oct

Checklist Offers Best Web Site Marketing Practices

The success of a bookstore's Web site is directly dependent on the bookseller's efforts to market it, stressed Len Vlahos, BookSense.com director. "In some ways, a storefront retailer's Web site functions as an extension of the store, and, in other ways, as an additional location," Vlahos said.

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21 Oct

Algonquin Has Special Offer for BookSense.com Co-op Program Participants

Starting November 1, BookSense.com Co-op Reimbursement Program participants will be able to take advantage of a special offer from Algonquin Books. The publisher has created a promotion around Marlena de Blasi's A Thousand Days in Tuscany: A Bittersweet Adventure.

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07 Oct

BTW News Briefs


Google Launches Online Book Search Biz

On Wednesday, October 6, Google announced the launch of a new search technology designed to help publishers sell books online, as reported by Reuters. The company's founders, Larry Page and Sergey Brin, plan to hold a press conference on Thursday, October 7, at the Frankfurt Book Fair, which Reuters described as "an important showcase if the Internet search engine is to recruit the heavyweights of the book publishing industry."

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24 Aug

Vigilance Required to Catch Fraudulent Orders

Perpetrators of fraudulent order schemes are becoming increasingly sophisticated, as evidenced by the frequency and variety of scams reported by ABA member bookstores. Unfortunately there is no hard and fast rule for identifying a fraudulent order, but booksellers are being urged to err on the side of caution.

Among the most easily identifiable scams are orders originating in Nigeria or another African nation for large numbers of medical books, textbooks, technical books, or bibles. A stolen credit card is usually offered as the means of payment.

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14 Jul

BookSense.com Warns of New Fraudulent Order Wrinkle

A number of booksellers with BookSense.com Web sites have recently reported a new twist to the problem of fraudulent orders. In addition to orders for large numbers of Bibles and medical texts, booksellers are now seeing fraudulent orders for popular trade titles, sometimes with expedited shipping, and with domestic billing and shipping addresses.

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07 Jul

BookSense.com Announces Traffic Reports

BookSense.com has begun offering detailed traffic reports on an individual store basis. This service, which was developed in response to booksellers' requests, provides data showing how many visitors come to a bookstore's site, which pages they're visiting, when they're visiting, and much more.

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30 Jun

Free Speech Victory: High Court Bars Enforcement of COPA

On Tuesday, June 29, the Supreme Court, by a 5-4 vote, upheld a lower court ruling barring enforcement of the Child Online Protection Act (COPA) and remanded the case back to District Court. A broad group of plaintiffs -- including the American Booksellers Foundation for Free Expression (ABFFE), A Different Light Bookstore in San Francisco and West Hollywood, City Lights in San Francisco, and Powell's Books in Portland, Oregon -- hailed the decision as a victory for the First Amendment.

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23 Jun

BookSense.com Free Trial Offers 'The Way to Go'

BookSense.com is now offering Book Sense marketing program members the chance to launch their own BookSense.com Web site -- free of charge, with no obligation to continue after the free trial ends. The BookSense.com Free Trial Offer, which began June 1 and runs through September 30, 2004, offers booksellers a chance to test this valuable online sales and marketing tool.

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23 Jun

My Life Audio Clip and Chapter Excerpt Available

On Tuesday, June 22, the on-sale date for former President Bill Clinton's My Life (Knopf), BookSense.com announced that it had made available to BookSense.com participants an audio clip and chapter excerpt from the book.

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27 May

BookSense.com On the Move ...

Here is the latest news and an update on improvements from BookSense.com.

On May 26, BookSense.com sent an important e-mail to members in which it discussed the new inventory upload price reduction, new enhancements, BEA reminders, and fraudulent order vigilance.

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11 Feb

Kiosks Bring BookSense.com In-Store

Rather than hope customers will use and/or buy from their Web sites when they can't get to the bookstore, some booksellers have decided to bring their BookSense.com Web sites to customers by creating Web kiosks in their stores. Booksellers who spoke to BTW about their kiosks have found the axiom made famous in W.P. Kinsella's Shoeless Joe on target: Build it, and they will come.

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05 Feb

V Stands for Victory in Vermont for Booksellers

On January 29, Chief Judge J. Gavan Murtha of the U.S. District Court in Brattleboro, Vermont, issued a judgment and order that permanently enjoined a Vermont Internet law that would have prohibited the distribution on the Internet of non-obscene sexually explicit materials that are defined as "harmful to minors" if these materials could be accessed by persons under 18. The plaintiffs had claimed that the law violated constitutionally protected free speech rights and the Commerce Clause of the U.S. Constitution.

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05 Feb

BookSense.com On the Move…

Here, BookSense.com Director Len Vlahos provides an update on the latest improvements and enhancements to BookSense.com.

Greetings BookSense.com Bookseller! There's a lot of BookSense.com news in this edition of On the Move:

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16 Dec

Houghton Mifflin to Participate in BookSense.com Co-op Program

BookSense.com has announced that Houghton Mifflin will join the BookSense.com Co-op Reimbursement Program starting this January. "We're participating in the BookSense.com co-op program to support Book Sense and to be supportive of every new program it offers -- and to be one of the early birds," said Houghton Mifflin's Carla Gray. "It's a great way to get titles onto booksellers' Web sites and displayed in their stores."

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13 Nov

Stores With Online Retail Sites May Be Merriest of All

According to reports released by Forrester and the National Retail Federation (NRF), this holiday season is looking to be a good one for retailers. But the jolliest retailers of all may be those traditional stores that also offer their customers a retail Web site, a recent BusinessWeek article reported. More and more, multichannel operators are learning that online stores can spur the performance of their bricks-and-mortar outlets.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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