Booksellers' Potter Promo Plans Percolate as Order of the Phoenix Pub Date Approaches
Now that the June 21 release date of Harry Potter and the Order of the Phoenix is just days away, booksellers are making their last preparations for the industry's equivalent of grabbing a chamber full of golden snitches. Here's our final report on booksellers' plans to celebrate J.K. Rowling's latest, including story-writing contests, owl adoptions, goblets of butterbeer, and a midnight bazaar.
On Thursday, June 5, Good Morning America announced that 
On May 30, the Audio Publishers Association announced the winners of the Eighth Annual Audie Awards at BookExpo America in Los Angeles. The Audies recognize excellence in audio publishing and were awarded in 27 categories at the Petersen Automotive Museum in L.A. 
The Lambda Literary Foundation has announced the winners of the 15th Annual Lambda Literary Awards, or "Lammies," which honor "the best and the brightest" in lesbian, gay, bisexual, and transgendered publishing. The awards were presented at a gala banquet and awards ceremony at the Millennium Biltmore Hotel in Los Angeles on May 29 in conjunction with BookExpo America.
Beginning June 21, stores participating in Scholastic Book Fair's Retailer Coupon Program can accept customer certificates in exchange for copies of Harry Potter and the Order of the Phoenix.
The publishing series that took the sting out of being called a "dummy" is offering independent booksellers a special publication to help them "work smarter, not harder." Beginning at BookExpo America, Wiley Publishing is offering booksellers free copies of a special BEA edition of Bookselling For Dummies.
Lisa Tucker will always remember the time she and her younger sister were sitting around listening to an Aerosmith song several years ago. No matter how hard she tried, Tucker couldn't get that tune out of her head, especially because of its lyrics. "The song was haunting me, so I wondered 'what does it really mean to me?'"
On Wednesday, May 7, John Updike chose