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Technology Meetup - Google Analytics 4 (part 1)

Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
AttachmentSize
PDF icon Introduction to Google Analytics 4 presented by JB Media Group2.26 MB
Plain text icon Chat Copy1.41 KB
Plain text icon Transcript68.98 KB
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 
Technology Meetup - Google Analytics 4 (part 1) (September 15, 2022)
Content related to the education session Technology Meetup - Google Analytics 4 (part 1), ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology
In the summer of 2023, one of the biggest changes to Google’s tracking platform in the last two decades is coming — Google Analytics 4. Anyone using the current Google Analytics platform will need to switch.
 
In part one of this two part series led by Sarah Benoit, Co-founder and Lead Instructor at JB Media Institute  an overview of the changes you will need to understand when you start using GA4 is provided.
 
Session 1 – Introduction to Google Analytics 4
  • Universal vs. GA4: Why is Google making this change and an overview of what is changing
  • Set up tips: Confirming GA4 is working
  • Getting Started Checklist
  • Overview of changes to Conversion and E-commerce tracking
 

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders

"Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders (June 22, 2022)
Content related to the education session "Magical Portals Are Real, And I Can Prove It!" with Charlie Jane Anders, Children's Institute 2022.
Topic:
  • Operations
Tags:
  • Events

Closing keynote address by Charlie Jane Anders. 

Charlie Jane Anders, Tor Teen (New York, NY)

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NPD Feature Talk: A Children’s Book Market Overview

NPD Feature Talk: A Children’s Book Market Overview (June 21, 2022)
Content related to the education session NPD Feature Talk: A Children’s Book Market Overview, Children's Institute 2022.
Topic:
  • Buying and Selling
  • Marketing & PR
  • Operations
Tags:
  • Children's Bookselling

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Brenna Connor, NPD Books (Port Washington, NY)

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Tech Solutions for Store Operations

Tech Solutions for Store Operations (May 24, 2022)
Content related to the education session Tech Solutions for Store Operations, Top Ten Things.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology

Store operations are the necessary procedures that keep your store healthy and functioning. They can also become complicated. You may not be aware that there are a number of low-tech solutions for common problems. In this hour, booksellers will have the opportunity to hear from presenters who will provide affordable, easy-to-use and scalable technology suggestions to help run your business — and your life — more efficiently. This session is for stores of all sizes. 

Featuring:

  • Cindy Dach, Changing Hands Bookstores (Tempe & Phoenix, AZ)
  • Julia Davis, The Book Worm Bookstore (Powder Springs, GA)
  • Nathan Halter, Batch for Books US
  • Kelly Justice, Fountain Bookstore (Richmond, VA) 
  • Cindy Dach, Changing Hands Bookstores (Tempe & Phoenix, AZ)
  • Julia Davis, The Book Worm Bookstore (Powder Springs, GA)
  • Nathan Halter, Batch for Books US
  • Kelly Justice, Fountain Bookstore (Richmond, VA) 
 
Tech Solutions for Store Operations (May 24, 2022)
Content related to the education session Tech Solutions for Store Operations, Top Ten Things.
AttachmentSize
Plain text icon Transcript89.67 KB
Topic:
  • Operations
Tags:
  • Technology

Store operations are the necessary procedures that keep your store healthy and functioning. They can also become complicated. You may not be aware that there are a number of low-tech solutions for common problems. In this hour, booksellers will have the opportunity to hear from presenters who will provide affordable, easy-to-use and scalable technology suggestions to help run your business — and your life — more efficiently. This session is for stores of all sizes. 

Featuring:

  • Cindy Dach, Changing Hands Bookstores (Tempe & Phoenix, AZ)
  • Julia Davis, The Book Worm Bookstore (Powder Springs, GA)
  • Nathan Halter, Batch for Books US
  • Kelly Justice, Fountain Bookstore (Richmond, VA) 
  • Cindy Dach, Changing Hands Bookstores (Tempe & Phoenix, AZ)
  • Julia Davis, The Book Worm Bookstore (Powder Springs, GA)
  • Nathan Halter, Batch for Books US
  • Kelly Justice, Fountain Bookstore (Richmond, VA) 
 

Technology Meetup - Learn About Crowdcast

Technology Meetup - Learn About Crowdcast (May 12, 2022)
Content related to the education session Technology Meetup - Learn About Crowdcast, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Events
  • Technology
Crowdcast is a live video platform for webinars, Q&As, virtual and hybrid events, and more! During this session, Melissa Hayes from Crowdcast will provide a brief demo of Crowdcast v1 and a sneak peek of the upcoming Crowdcast v2. She’ll answer questions regarding both platforms, as well as provide some insight as to how Crowdcast can be used as a hybrid events platform for your streamed in-person events. Members in attendance will be able to express interest in joining the beta program for Crowdcast v2.
 
ABA also has a partnership with Crowdcast for those interested in the service.
Technology Meetup - Learn About Crowdcast (May 12, 2022)
Content related to the education session Technology Meetup - Learn About Crowdcast, ABA Technology Meetups.
AttachmentSize
Plain text icon Chat Copy3.66 KB
Plain text icon Transcript80.21 KB
Topic:
  • Operations
Tags:
  • Events
  • Technology
Crowdcast is a live video platform for webinars, Q&As, virtual and hybrid events, and more! During this session, Melissa Hayes from Crowdcast will provide a brief demo of Crowdcast v1 and a sneak peek of the upcoming Crowdcast v2. She’ll answer questions regarding both platforms, as well as provide some insight as to how Crowdcast can be used as a hybrid events platform for your streamed in-person events. Members in attendance will be able to express interest in joining the beta program for Crowdcast v2.
 
ABA also has a partnership with Crowdcast for those interested in the service.

Technology Meetup - Edelweiss

Technology Meetup - Edelweiss (April 14, 2022)
Content related to the education session Technology Meetup - Edelweiss, ABA Technology Meetups.
Watch video from this event.
Topic:
  • Operations
Tags:
  • Technology

Edelweiss provides a lot of tools for book industry professionals, but its core purpose is to be a convenient place for booksellers to order frontlist titles from their sales reps. Join Deidre Dumpson, Retail Success Manager for Edelweiss, in a webinar to learn how the ordering process works.

Cosed captioning is available for this session. Please note that it is machine-generated and is not reviewed for accuracy.

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion

Creating a Strategic Plan for Your Store Part 3: Branding & Promotion (April 4, 2022)
Content related to the education session Creating a Strategic Plan for Your Store Part 3: Branding & Promotion, Webinars.
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Topic:
  • Operations
Tags:
  • Owners and Managers

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments. We will discuss how active brand management takes a valuable asset that may be largely underused and turns it into a powerful competitive advantage. It will be most productive if you come to the session with the attached documents filled out. However, it is not a requirement.

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