To Meet the Holiday Rush, Order Gift Cards Now

The Book Sense Gift Card Program, just completing its first year of operation, has already helped more than 200 bookstores dramatically increase their sales. And though it might be hard to believe the holiday season is on the horizon, booksellers who want to have the electronic gift cards in place by Thanksgiving should note an important deadline: For gift cards to arrive in bookstores before November 24, orders -- including all required documentation and logos if applicable -- must be received by Givex by November 1.

Book Sense gift cards with store logos require 15 working days once all paperwork (including a signed agreement, ACH information, and completed card orders -- with logos or type treatments meeting art specs) is received. Generic cards ship in 7 - 10 working days. Givex cannot guarantee order fulfillment before Thanksgiving for orders received after November 1. (To review a PDF of art specs before submitting a logo or type treatment, click here.)

A downloadable gift card order form is available at www.bookweb.org/read/6372, and for the latest information about the Book Sense Gift Card program, go to www.bookweb.org/read/6303.

Participating booksellers can order additional cards at booksenseorders.givex.com. A user name and password are necessary to reorder.

General questions about the Book Sense Gift Card Program should be addressed to ABA Marketing Director Jill Perlstein at [email protected], (800) 637-0037, ext. 1283; or to Linda Ford, production and traffic coordinator, at [email protected], ext. 1276.