Booksellers can sign up now to take part in the American Booksellers Association’s August 23 webinar on using NPD BookScan data to increase sales, to be led by David Walter, executive director of NPD Books at The NPD Group.
NPD Books provides the trade with important data on the U.S. book industry, helping publishers, distributors, content providers, retailers, and agents get the right products to the right customers at the right place and time. During this webinar, Walter will discuss NPD Books’ methods for compiling its designated market area reports as well as book industry bestseller lists.
In addition, Margot Sage-El, owner of Watchung Booksellers in Montclair, New Jersey, will review how bookstores can use this information to increase their sales and better curate their inventory, and ABA’s Peter Reynolds will answer booksellers’ questions as they relate to ABA’s Indie Bestseller lists.
ABA’s webinar for booksellers will take place on Thursday, August 23, at 2:00 p.m. Eastern Time. Booksellers can register for the webinar here.