This January, the American Booksellers Association will present two education sessions focusing on how booksellers can partner with libraries and schools.
The sessions are as follows:
Wednesday, January 13, at 2:00 p.m. ET: Building School Partnerships: Your Librarian, Your Friend
A strong relationship with a school librarian can amplify events and boost institutional sales for your children’s bookstore or kids’ department. Booksellers from stores with strong ties to their school district’s librarians will discuss how to reach out to librarians, what collaboration looks like, the best way to cultivate the partnership, and how a strong relationship with librarians can benefit a bookstore. Register here.
Wednesday, January 27, at 2:00 p.m. ET: Planning Your Book Fair: The Basics for In-school, In-store, and Online Planning Success
Book fairs can be a profitable undertaking for a bookstore, but for those who have yet to launch a fair or who are new to them, the task can be overwhelming. As a continuation of the ABC Group’s virtual education session “Building School Partnerships: Your Librarian, Your Friend,” this session will feature booksellers with established relationships with their local school districts who will share how to build a realistic timeline for a book fair, manage bookstore and school expectations based on a school’s needs, and create a checklist to ensure the fair goes off without a hitch, whether it’s in-person or online. Register here.