Relationship Marketing

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11 Jan

Waldo Comes to Main Street

Candlewick Press and ABA are partnering to bring “Find Waldo Local” to Main Street USA this July. Indie booksellers nationwide are invited to host a month-long scavenger hunt for Waldo throughout local businesses. The community-wide event was developed to help spread the Shop Local message.

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16 Sep

ASTRA Launches Neighborhood Toy Store Day

The American Specialty Toy Retailing Association is encouraging ABA members to help promote the inaugural celebration of Neighborhood Toy Store Day, set for November 13.

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24 Mar

ABA Announces Partnership With Constant Contact

This week, ABA announced a new partnership with Constant Contact, a leading company that provides services to manage e-mail marketing campaigns. Through this partnership, all ABA member bookstores will have access to Constant Contact's suite of tools -- making it easier to create and send compelling e-mail newsletters -- and will earn annual rebates for participating.

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09 Jul

Service With Much More Than a Smile: Personalizing Customer Relationships

On Thursday, May 29, approximately one hundred booksellers attended ABA's Marketing Workshop, held during BookExpo America in Los Angeles. The session, moderated by Michael Hoynes, ABA's marketing officer, focused on strategies and tactics that independent booksellers can use to gain a greater share of current customers' business and to introduce new customers to the unique values of independent bookstores.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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