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ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On September 12, 2024, Cathy Berner of Blue Willow Bookshop (Houston, TX) discussed how to run an author event signing line in your store.
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On August 8, 2024 Danielle King of Left Bank Books (St. Louis, MO) discussed Writing Compelling Shelf Talkers.
In recent weeks, booksellers around the country have been targeted by bomb threats and other threads of violence because they host drag story time events. Some have been targeted before, and some are being targeted for the first time. This webinar offers a chance to hear from booksellers who have dealt with threats in the recent past (and have before), experts from the Drag Story Hour team, and a crisis management expert.
ABA's Lightning Talk series features booksellers presenting short talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On May 9, 2024, Preet Singh (Eagle Eye Book Shop) discussed book fest planning and logistics.
Files & Links
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.
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Indie Bookstore Day Presentation.pdf | 2.52 MB |
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Erin Ball of Third Place Books (Lake Forest Park, WA) discussed Bookstore Crawls.
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.
ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.
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IBD community partnerships.pdf | 3.47 MB |
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Storytelling for Success PPT | 804.49 KB |
It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)
It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)
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Graphic Design for Promotion, Branding, and Signage (Bookseller Panel) transcript | 244.57 KB |
If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.
During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.
Panelists include:
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Bonfire Presentation | 2.6 MB |
Chat Copy | 1.74 KB |
Transcript | 33.52 KB |
During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Transcript | 55.53 KB |
Chat Copy | 1.14 KB |
Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 3.8 KB |
Transcript | 53.39 KB |
In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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APA Consumer and Sales Data 2022 | 711.43 KB |
Chat Copy | 3.06 KB |
Transcript | 70.54 KB |
Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.
Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.
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Book Fair 2021-2022 Options Example for Ci22 | 15.61 KB |
Book Fair Contract 2021 - Initial Contact Template Example for Ci22 | 103.13 KB |
BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.
In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.
In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.
Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.
Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.
Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.
Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.
From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.
From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.
Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.
Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.
Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Marketing Meetup Online Ads Handout | 404.07 KB |
Chat Copy | 1.84 KB |
Transcript | 49.98 KB |
Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Email Best Practices | 4 MB |
Chat Copy | 1.92 KB |
Transcript | 46.58 KB |
During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 3.83 KB |
Transcript | 60.16 KB |
A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Handout for Marketing Meetup Customer Experience and Marketing Funnels | 72.85 KB |
Presentation for Marketing Meetup Customer Experience and Marketing Funnels | 4.55 MB |
Linktree allows you to create a personalized page, that houses all the important links you want to share with your customers. It is most commonly used on social platforms like Instagram, TikTok, Facebook, YouTube, Twitter, or LinkedIn and can save you time when marketing to customers by providing once space to update instead of several. This session will include a short demo of creating a Linktree and examples of how other bookstores use it.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 9.65 KB |
Transcript | 66.34 KB |
This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 1.34 KB |
Transcript | 31.5 KB |
During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.
>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.
>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 1.17 KB |
Transcript | 38.53 KB |
Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 2.62 KB |
Transcript | 73.37 KB |
This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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Chat Copy | 3.14 KB |
Transcript | 62.91 KB |
The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.
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Social Media Resources Round Up Handout | 129.25 KB |
Chat Copy | 15.05 KB |
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:
This session is the second of our five part Social Media series: All About Video and will feature guest speakers:
This session is the second of our five part Social Media series: All About Video and will feature guest speakers:
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Social Media Video Stats Handout | 270.01 KB |
Social Media Video Best Practices from Booksellers Handout | 164.83 KB |
Social Media Video Ideas and Useful Tools Handout | 129.55 KB |
Social Media Video Size Cheat Sheet Handout | 229.73 KB |
Chat Copy | 18.17 KB |
This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:
This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:
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Social Media Stats Handout | 290.28 KB |
Social Media Best Practices from Booksellers Handout | 135.17 KB |
Social Media Platforms and Content Options Handout | 181.03 KB |
Social Media Tracking What's Trending and Hashtags Handout | 145.69 KB |
Social Media Image Size Cheat Sheet Handout | 514.24 KB |
Misian A Room of One's Own Bookstore Info Sheet | 342.99 KB |
Chat Copy | 11.37 KB |
Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.
Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.
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Chat Copy | 723 bytes |
Bookstore Use Cases | 392.21 KB |
Patreon Presentation | 8.63 MB |
From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:
From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:
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Chat Copy | 3.68 KB |
Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact.
Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact.
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Chat Copy | 696 bytes |
Constant Contact Presentation | 921.05 KB |
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Marketing Meetup - Marketing Ideas for Nontraditional Stores Chat | 9.19 KB |
Want to know more about Bookshop.org? Already have a Bookshop page and want to know how to earn more revenue through Bookshop? Please join Partnerships Manager Sarah High as she walks through how to use Bookshop more effectively. She'll show you best practices, including how to use Bookshop for virtual book fairs, and how to use Bookshop alongside your other ecommerce sites. Sarah will be joined by Lexi Wright of Hi Five Books, and other booksellers on Bookshop who will share how they're making the most out of Bookshop as ABA booksellers.
This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.
Guest speakers for this session are:
This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.
Guest speakers for this session are:
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Chat Copy | 9.04 KB |
This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.
Guest speakers for this session are:
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Chat Copy | 4.38 KB |
Bookshop Presentation | 2.12 MB |
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Chat Copy | 3.4 KB |
The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.
The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.
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Chat Copy | 7.12 KB |
This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas
This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas
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Chat Copy | 10.5 KB |
This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.
This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.
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Chat Copy | 6.65 KB |
This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.
This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.
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GMT20201105-180030_ABA-Market.txt | 7.51 KB |
In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.
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Chat Copy | 4.5 KB |
You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.
You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.
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Notes & Tips from Indies - ABA Presentation | 130.27 KB |
Collecting and Using Data Effectively - Coalition Technology Presentation | 1.72 MB |
Chat Copy | 4.15 KB |
Bookseller guest speakers share their best suggestions and ideas on Holiday Marketing for the coming season.
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GMT20200903-170420_ABA-Market.txt | 6.3 KB |
Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide? In this session, booksellers will hear from several guest speakers on a bevy of topics such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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