Education Resources

96 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Marketing Meetup - Mixed and Used Book Inventory

Marketing Meetup - Mixed and Used Book Inventory (October 7, 2021)
Content related to the education session Marketing Meetup - Mixed and Used Book Inventory, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy2.62 KB
Plain text icon Transcript73.37 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Mixed and Used Book Inventory (October 7, 2021)
Content related to the education session Marketing Meetup - Mixed and Used Book Inventory, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Tips & Ideas

Marketing Meetup - Holiday Marketing Tips & Ideas (September 2, 2021)
Content related to the education session Marketing Meetup - Holiday Marketing Tips & Ideas, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Tips & Ideas (September 2, 2021)
Content related to the education session Marketing Meetup - Holiday Marketing Tips & Ideas, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.14 KB
Plain text icon Transcript62.91 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Roundtable: Taking Off with TikTok

Roundtable: Taking Off with TikTok (August 31, 2021)
Content related to the education session Roundtable: Taking Off with TikTok, Children's Institute 2021.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101
  • Technology

The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.

Marketing Meetup - Social Media Series: Getting Organized

Marketing Meetup - Social Media Series: Getting Organized (August 5, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Getting Organized, ABA Marketing Meetups.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

Marketing Meetup - Social Media Series: Getting Organized (August 5, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Getting Organized, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

Marketing Meetup - Social Media Series: Ask Anything

Marketing Meetup - Social Media Series: Ask Anything (July 29, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Ask Anything, ABA Marketing Meetups.
AttachmentSize
PDF icon Social Media Resources Round Up Handout129.25 KB
Plain text icon Chat Copy15.05 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.

Marketing Meetup - Social Media Series: Ask Anything (July 29, 2021)
Content related to the education session Marketing Meetup - Social Media Series: Ask Anything, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.

Marketing Meetup - Social Media Series: How Do I Know It's Working

Marketing Meetup - Social Media Series: How Do I Know It's Working (July 22, 2021)
Content related to the education session Marketing Meetup - Social Media Series: How Do I Know It's Working, ABA Marketing Meetups.
Topic:
  • Marketing & PR
Tags:
  • Technology

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

MEMBER and MEMBERSHIP INQUIRIES: info@bookweb.org

INDIECOMMERCE: staff@bookweb.org

ALL OTHER INQUIRIES: info@BookWeb.org

 

 

Copyright 2019 American Booksellers Association. BookWeb is a registered trademark of ABA.
Privacy Policy, Cookie Policy, Accessibility Statement