163 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

How to Run an Author Event Signing Line with Cathy Berner (Blue Willow Bookshop)

Recorded September 12, 2024 for Lightning Talks
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ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On September 12, 2024, Cathy Berner of Blue Willow Bookshop (Houston, TX) discussed how to run an author event signing line in your store.

Topics:
  • Events & Marketing
Tags:
 None

Lightning Talk - Writing Compelling Shelf Talkers with Danielle King

Recorded August 8, 2024 for Lightning Talks
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ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On August 8, 2024 Danielle King of Left Bank Books (St. Louis, MO) discussed Writing Compelling Shelf Talkers.

Topics:
  • Events & Marketing
Tags:
  • 101

The New Strategy For Author Events

Recorded June 12, 2024 for Children's Institute 2024
 
The nature of authors’ events continuously changes from one event to the next. However, COVID-19 has forced an evolution in events that can leave event coordinators wondering why they aren’t meeting their event goals. This session will discuss updated strategies for forming mutually beneficial relationships with publishing partners, managing ticketing and turnout, and creating an ordering strategy that feels less like throwing spaghetti at the wall and more like a tactical approach to hitting your event numbers bullseye.
 
Files & Links
Speakers
  • Angie Zhao, bbgb - Richmond, VA
  • Casey Robinson, The Silver Unicorn Bookstore - Acton, MA
  • Cathy Berner, Blue Willow Bookshop - Houston, TX
  • Thu Doan, East Bay Booksellers - Oakland, CA
Topics:
  • Events & Marketing
Tags:
  • Children's Bookselling

Education for Authors: Best Practices for Bookstore Events

Recorded June 11, 2024 for Children's Institute 2024
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Developed for author guests in the early stages of their writing careers, this panel features booksellers who have formulated successful practices for creating events that benefit both stores and authors. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.
Files & Links
Speakers
Maggie Robe, Flyleaf Books - Chapel Hill, NC

Harriet Moss, Books Inc. - Campbell, CA

James Ponti, The Sherlock Society (Simon & Schuster Children's Books)

Tegan Tigani, Queen Anne Book Company - Seattle, WA

Christine Bollow, Loyalty Bookstores - Washington, DC
Topics:
  • Events & Marketing
Tags:
 None

Publisher Education: Booksellers Present on Children’s Events in the 2020s

Recorded June 10, 2024 for Children's Institute 2024
 
This session is exclusively designed for publishers and led by events managers from bookstores with longstanding histories of successful events. Booksellers will present how events (virtual, hybrid, and in-person) have evolved since the onset of COVID-19 in 2020 through today. They will investigate factors that impact the new needs of bookstores and customers as they pertain to events and school visits, and share solutions that cultivate cross-industry collaboration so that bookstores, event participants, authors, and publishers have their needs met now and into the future.
 
Files & Links
Speakers
  • Nahin Cano, Seminary Co-Op Bookstore - Chicago, IL
  • Angie Zhao, bbgb - Richmond, VA
  • Lupe Penn, Bookmarks - Winston-Salem, NC
  • Brein Lopez, Children's Book World - Los Angeles, CA
Topics:
  • Events & Marketing
Tags:
  • Children's Bookselling

Emergency Drag Story Time Security Webinar: Best Practices, Case Studies, and Challenges

Recorded May 9, 2024 for Advocacy
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In recent weeks, booksellers around the country have been targeted by bomb threats and other threads of violence because they host drag story time events. Some have been targeted before, and some are being targeted for the first time. This webinar offers a chance to hear from booksellers who have dealt with threats in the recent past (and have before), experts from the Drag Story Hour team, and a crisis management expert. 

Topics:
  • Events & Marketing
  • Advocacy & Civic Engagement
Tags:
  • ABFE
  • Children's Bookselling
  • Diversity & Inclusion
  • Events

Lightning Talk - Book Fest Planning and Logistics with Preet Singh (Eagle Eye Book Shop)

Recorded May 9, 2024 for Lightning Talks
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ABA's Lightning Talk series features booksellers presenting short talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On May 9, 2024, Preet Singh (Eagle Eye Book Shop) discussed book fest planning and logistics.

Files & Links

Topics:
  • Events & Marketing
  • Partnerships & Community Relationships
Tags:
 None

Lightning Talk - School Author Events with Angie Zhao (bbgb books)

Recorded March 14, 2024 for Lightning Talks
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ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On March 14, 2024, Angie Zhao of bbgb books (Richmond, VA) discussed School Author Events.
 
Files & Links
Topics:
  • Events & Marketing
  • Partnerships & Community Relationships
Tags:
  • Children's Bookselling

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths

Recorded February 22, 2024 for Lightning Talks

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

Topics:
  • Events & Marketing
Tags:
  • Events
Recorded February 22, 2024 for Lightning Talks

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

AttachmentSize
PDF icon Indie Bookstore Day Presentation.pdf2.52 MB
Topics:
  • Events & Marketing
Tags:
  • Events

Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls

Recorded February 22, 2024 for Lightning Talks

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Erin Ball of Third Place Books (Lake Forest Park, WA) discussed Bookstore Crawls.

Topics:
  • Events & Marketing
Tags:
  • Events

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations

Recorded February 22, 2024 for Lightning Talks

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

Topics:
  • Events & Marketing
Tags:
  • Events
Recorded February 22, 2024 for Lightning Talks

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

AttachmentSize
PDF icon IBD community partnerships.pdf3.47 MB
Topics:
  • Events & Marketing
Tags:
  • Events

The New Marketing and Media Strategy

Recorded February 12, 2024 for Winter Institute 2024

 
Description
The media landscape and consumer reading and listening habits have changed considerably in recent years. We have witnessed the growth of new and existing social media channels and many traditional media outlets have disappeared or reduced coverage and content. What are the most effective channels for bookstores to reach their customers, market to new customers, and engage with their community? This session will break this down, answer your questions, and provide some guiding principles to help you make the right choices for your store.
 
Speakers
Kassie King, The Novel Neighbor - Webster Groves, MO
Cris Siqueira, Lions Tooth - Milwaukee, WI
Kalli King, Rediscovered Books - Boise, ID
Laura Trujillo, USA TODAY - Tysons, VA
 
Files & Links
Topics:
  • Events & Marketing
Tags:
  • 101

Principles of Merch Design

Recorded June 5, 2023 for Children's Institute 2023
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Store-branded clothing is the concert tee of your bookstore. Once it walks out the door, it is free marketing, signaling through the wearer's swagger that your store is lit in all the ways. In a sea of business-branded t-shirts, it can be challenging to keep designs fresh, so we're bringing in the experts. In this session, we will explore the principles of effective t-shirt design, including color theory, typography, composition, and branding and you will learn how to create designs that capture your bookstore's unique style and voice. This session is great for marketing managers, directors, and coordinators. It is accessible to all who attend and want to learn how to leverage the power of t-shirts to promote their brand and engage their customers.
 
Speaker:
Michael Fusco-Straub, M+E/Michael Fusco Design - Brooklyn, NY
 
Topics:
  • Events & Marketing
Tags:
  • 101

Storytelling for Success

Recorded June 5, 2023 for Children's Institute 2023
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Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
Topics:
  • Events & Marketing
Tags:
  • Owners and Managers
Recorded June 5, 2023 for Children's Institute 2023
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
AttachmentSize
PDF icon Storytelling for Success PPT804.49 KB
Topics:
  • Events & Marketing
Tags:
  • Owners and Managers

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel)

Recorded February 22, 2023 for Winter Institute 2023
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It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded February 22, 2023 for Winter Institute 2023

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

AttachmentSize
PDF icon Graphic Design for Promotion, Branding, and Signage (Bookseller Panel) transcript244.57 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel)

Recorded February 22, 2023 for Winter Institute 2023

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - University Press Week

Recorded October 6, 2022 for ABA Marketing Meetups
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During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.

Panelists include:

  • Noor Shawaf, Seminary Co-op Bookstores
  • Vanessa Martini, Green Apple Books
  • Gianna LaMorte, University of Texas Press
  • Levi Stahl, University of Chicago Press

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling

Marketing Meetup - Bonfire

Recorded September 1, 2022 for ABA Marketing Meetups
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During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded September 1, 2022 for ABA Marketing Meetups

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded September 1, 2022 for ABA Marketing Meetups

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Transcript55.53 KB
Plain text icon Chat Copy1.14 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

Marketing Meetup - Holiday Marketing Open Conversation

Recorded August 4, 2022 for ABA Marketing Meetups
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Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded August 4, 2022 for ABA Marketing Meetups

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy3.8 KB
Plain text icon Transcript53.39 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Recorded July 21, 2022 for ABA Marketing Meetups
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In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded July 21, 2022 for ABA Marketing Meetups

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

Book Fair Models & Profitability

Recorded June 22, 2022 for Children's Institute 2022
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Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Topics:
  • Financial Management
  • Events & Marketing
Tags:
  • Children's Bookselling
Recorded June 22, 2022 for Children's Institute 2022

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

AttachmentSize
File Book Fair 2021-2022 Options Example for Ci2215.61 KB
File Book Fair Contract 2021 - Initial Contact Template Example for Ci22103.13 KB
Topics:
  • Financial Management
  • Events & Marketing
Tags:
  • Children's Bookselling

Harness the Power of BookTok to Drive Sales

Recorded June 22, 2022 for Children's Institute 2022
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BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded June 22, 2022 for Children's Institute 2022

BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

Topics:
  • Events & Marketing
Tags:
  • 101

Making a Bookstore Media Ready

Recorded June 22, 2022 for Children's Institute 2022
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In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded June 22, 2022 for Children's Institute 2022

In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

Topics:
  • Events & Marketing
Tags:
  • 101

NPD Feature Talk: A Children’s Book Market Overview

Recorded June 21, 2022 for Children's Institute 2022
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Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Topics:
  • Operations & Personnel Management
  • Buying & Inventory Management
  • Events & Marketing
Tags:
  • Children's Bookselling
Recorded June 21, 2022 for Children's Institute 2022

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Topics:
  • Buying & Inventory Management
  • Events & Marketing
  • Operations & Personnel Management
Tags:
  • Children's Bookselling

Storytime as a Performance

Recorded June 21, 2022 for Children's Institute 2022
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Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Topics:
  • Events & Marketing
Tags:
  • Children's Bookselling
Recorded June 21, 2022 for Children's Institute 2022

Storytime is so much more than a staff member reading a book to little ones. It is an opportunity to brand your store, bolster sales, generate goodwill, and capture new audiences. This session will unpack how to turn storytime into a bookselling event with introductory storytelling training, as well as ideas to drive sales and create a new revenue stream by monetizing the event.

Topics:
  • Events & Marketing
Tags:
  • Children's Bookselling

Crisis Communication Workshop

Recorded June 20, 2022 for Children's Institute 2022
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From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Topics:
  • Events & Marketing
Tags:
  • Owners and Managers
Recorded June 20, 2022 for Children's Institute 2022

From book banning challenges and troll attacks to stores faced with defending their store mission, business decisions, or mistakes, the past two years we’ve seen stores impacted by social media and PR crises. Effective crisis communication management starts long before an issue arises. In this session, learn how to create a plan to mitigate and respond to risk, and how to handle things when the plan fails.

Topics:
  • Events & Marketing
Tags:
  • Owners and Managers

TikTok Workshop

Recorded June 20, 2022 for Children's Institute 2022
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Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded June 20, 2022 for Children's Institute 2022

Learn the ins and outs of TikTok in a workshop environment. Participants will gain a better understanding of TikTok lingo, how to record and produce video, as well as basic to intermediate editing tools that will help bookstores attract customers a drive sales.

Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - Online Ads

Recorded June 2, 2022 for ABA Marketing Meetups
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Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded June 2, 2022 for ABA Marketing Meetups

Online advertising becomes a larger part of small businesses every day and there are a lot of options. In this session you'll learn about the differences between Google ads and Facebook/Instagram ads, hear from fellow booksellers about their uses of both and the benefits they find behind them.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
PDF icon Marketing Meetup Online Ads Handout404.07 KB
Plain text icon Chat Copy1.84 KB
Plain text icon Transcript49.98 KB
Topics:
  • Events & Marketing
Tags:
 None

Marketing Meetup - Email Newsletters

Recorded May 19, 2022 for ABA Marketing Meetups
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Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded May 19, 2022 for ABA Marketing Meetups

Email newsletters are one of the most used marketing tools for small businesses. This session, led by Gwyn Ridenhour at Matchbook Marketing, will review the free Indie Next List e-newsletter program available to ABA members, provide general email newsletter best practices, and discuss Matchbook Marketing’s other newsletter services.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
PDF icon Email Best Practices4 MB
Plain text icon Chat Copy1.92 KB
Plain text icon Transcript46.58 KB
Topics:
  • Events & Marketing
Tags:
 None

Marketing Meetup - Offsite Event Marketing

Recorded April 7, 2022 for ABA Marketing Meetups
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During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded April 7, 2022 for ABA Marketing Meetups

During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy3.83 KB
Plain text icon Transcript60.16 KB
Topics:
  • Events & Marketing
Tags:
 None

Marketing Meetup - Customer Experience and Marketing Funnels

Recorded March 3, 2022 for ABA Marketing Meetups
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A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded March 3, 2022 for ABA Marketing Meetups

A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
PDF icon Handout for Marketing Meetup Customer Experience and Marketing Funnels72.85 KB
PDF icon Presentation for Marketing Meetup Customer Experience and Marketing Funnels4.55 MB
Topics:
  • Events & Marketing
Tags:
 None

Marketing Meetup - Linktree

Recorded February 3, 2022 for ABA Marketing Meetups
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Linktree allows you to create a personalized page, that houses all the important links you want to share with your customers. It is most commonly used on social platforms like Instagram, TikTok, Facebook, YouTube, Twitter, or LinkedIn and can save you time when marketing to customers by providing once space to update instead of several. This session will include a short demo of creating a Linktree and examples of how other bookstores use it.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - January Open Conversation

Recorded January 6, 2022 for ABA Marketing Meetups
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This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded January 6, 2022 for ABA Marketing Meetups

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy9.65 KB
Plain text icon Transcript66.34 KB
Topics:
  • Events & Marketing
Tags:
  • 101
Recorded January 6, 2022 for ABA Marketing Meetups

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy1.34 KB
Plain text icon Transcript31.5 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - Eventbrite Boost

Recorded November 4, 2021 for ABA Marketing Meetups
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During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded November 4, 2021 for ABA Marketing Meetups

During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy1.17 KB
Plain text icon Transcript38.53 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Mixed and Used Book Inventory

Recorded October 7, 2021 for ABA Marketing Meetups
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Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded October 7, 2021 for ABA Marketing Meetups

Booksellers will hear from several guest speakers on a range of topics related to marketing both mixed and used book inventory including marketing ideas that have worked for them, how their trade-in programs work, and placement within the store.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy2.62 KB
Plain text icon Transcript73.37 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Holiday Marketing Tips & Ideas

Recorded September 2, 2021 for ABA Marketing Meetups
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This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded September 2, 2021 for ABA Marketing Meetups

This session will focus on Holiday Marketing and include bookseller guest speakers who will be sharing their best practices and tips, from what's worked for them in the past to what they are thinking for this year. Guest speakers for this session are

 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

AttachmentSize
Plain text icon Chat Copy3.14 KB
Plain text icon Transcript62.91 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Roundtable: Taking Off with TikTok

Recorded August 31, 2021 for Children's Institute 2021
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The popularity of TikTok is rising, but how do bookstores get in on the new social media platform that has launched creators and captivated millions of people? This roundtable will be used to answer the question of what TikTok is, and booksellers may use this time to discuss what type of content works best on the new platform, how it can or has boosted online engagement and sales, and how to get started.

Topics:
  • Events & Marketing
Tags:
  • 101
  • Technology

Marketing Meetup - Social Media Series: Getting Organized

Recorded August 5, 2021 for ABA Marketing Meetups
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This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded August 5, 2021 for ABA Marketing Meetups

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

AttachmentSize
PDF icon Social Media Getting Organized Best Practices from Booksellers Handout196.55 KB
PDF icon Social Media Getting Organized Useful Tools and Resources Handout167.44 KB
File Social Media Getting Organized Social Media Audit Template209.19 KB
File Social Media Getting Organized Social Media Content Calendar Template214.36 KB
Plain text icon Chat Copy8.11 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Social Media Series: Ask Anything

Recorded July 29, 2021 for ABA Marketing Meetups
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Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded July 29, 2021 for ABA Marketing Meetups

Part 5 of our Social Media Series! This session will be an open Q&A format during which attendees can ask a few of the bookseller panelists from the prior sessions in the series additional questions related to social media.

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PDF icon Social Media Resources Round Up Handout129.25 KB
Plain text icon Chat Copy15.05 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Social Media Series: How Do I Know It's Working

Recorded July 22, 2021 for ABA Marketing Meetups
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This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded July 22, 2021 for ABA Marketing Meetups

This session is part four of our Social Media series and focuses on social media analytics. It will include discussion on common benchmarks and available analytics tools used by other booksellers. Guest speakers for this session are:

AttachmentSize
PDF icon Social Media How Do I Know It's Working Analytics Why and What Handout565.7 KB
PDF icon Social Media How Do I Know It's Working Analytics Best Practices from Booksellers146.27 KB
PDF icon Social Media How Do I Know It's Working Analytics Tools Handout178.65 KB
Plain text icon Chat Copy9.17 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Social Media Series: All About Video

Recorded July 8, 2021 for ABA Marketing Meetups
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This session is the second of our five part Social Media series: All About Video and will feature guest speakers:

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded July 8, 2021 for ABA Marketing Meetups

This session is the second of our five part Social Media series: All About Video and will feature guest speakers:

AttachmentSize
PDF icon Social Media Video Stats Handout270.01 KB
PDF icon Social Media Video Best Practices from Booksellers Handout164.83 KB
PDF icon Social Media Video Ideas and Useful Tools Handout129.55 KB
PDF icon Social Media Video Size Cheat Sheet Handout229.73 KB
Plain text icon Chat Copy18.17 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Social Media Series: Need to Knows and Best Practices

Recorded July 1, 2021 for ABA Marketing Meetups
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This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded July 1, 2021 for ABA Marketing Meetups

This session is the first of our five part Social Media series: Need to Knows and Best Practices and will feature guest speakers:

AttachmentSize
PDF icon Social Media Stats Handout290.28 KB
PDF icon Social Media Best Practices from Booksellers Handout135.17 KB
PDF icon Social Media Platforms and Content Options Handout181.03 KB
PDF icon Social Media Tracking What's Trending and Hashtags Handout145.69 KB
PDF icon Social Media Image Size Cheat Sheet Handout514.24 KB
PDF icon Misian A Room of One's Own Bookstore Info Sheet342.99 KB
Plain text icon Chat Copy11.37 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Technology Meetup - Patreon

Recorded June 10, 2021 for ABA Technology Meetups
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Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded June 10, 2021 for ABA Technology Meetups

Patreon is a membership platform that provides business tools for content creators to run a subscription service. In this session, Mary Ellen Funke of Patreon will present what Patreon is, why it is a valuable tool, use cases, and review Patreon pricing with time being included for a Q/A portion as well.

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Plain text icon Chat Copy723 bytes
PDF icon Bookstore Use Cases392.21 KB
PDF icon Patreon Presentation8.63 MB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Talk Genre to Me

Recorded June 3, 2021 for ABA Marketing Meetups
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From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded June 3, 2021 for ABA Marketing Meetups

From romance to mystery, thriller to horror, fantasy to science fiction, and so much more, the world of genre fiction is filled with loyal readers. Are you reaching them? Booksellers will hear from several guest speakers on a bevy of topics related to marketing to the genre audience. Guest speakers will include:

AttachmentSize
Plain text icon Chat Copy3.68 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Technology Meetup - Email List Management

Recorded May 13, 2021 for ABA Technology Meetups
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Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact. 

 

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded May 13, 2021 for ABA Technology Meetups

Email list management is a necessary part of using any email marketing tool. The critical tasks of email list management include ensuring the contacts’ email addresses are valid, responding to unsubscribe requests efficiently, and maintaining your list of engaged subscribers with the end goals being a low bounce rate, a high open rate, and an overall healthy mailing list. This session, led by Cynthia Munoz, Constant Contact Retention Specialist will share best practices applicable to any platform and offer a demo of how to implement those best practices within Constant Contact. 

 

AttachmentSize
Plain text icon Chat Copy696 bytes
PDF icon Constant Contact Presentation921.05 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Marketing Ideas for Nontraditional Stores

Recorded May 6, 2021 for ABA Marketing Meetups
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In this session, you’ll hear from ​seven guest speakers from Nontraditional bookstores, who will share what works for their stores in a variety of marketing areas including, what marketing they are doing, how branding and community partnerships play into their marketing, and more.
 
Guest speakers will include:
Topics:
  • Events & Marketing
Tags:
  • 101
Recorded May 6, 2021 for ABA Marketing Meetups
In this session, you’ll hear from ​seven guest speakers from Nontraditional bookstores, who will share what works for their stores in a variety of marketing areas including, what marketing they are doing, how branding and community partnerships play into their marketing, and more.
 
Guest speakers will include:
AttachmentSize
Plain text icon Marketing Meetup - Marketing Ideas for Nontraditional Stores Chat9.19 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - How To Use Bookshop.org More Effectively

Recorded April 27, 2021 for ABA Marketing Meetups
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Want to know more about Bookshop.org? Already have a Bookshop page and want to know how to earn more revenue through Bookshop? Please join Partnerships Manager Sarah High as she walks through how to use Bookshop more effectively. She'll show you best practices, including how to use Bookshop for virtual book fairs, and how to use Bookshop alongside your other ecommerce sites. Sarah will be joined by Lexi Wright of Hi Five Books, and other booksellers on Bookshop who will share how they're making the most out of Bookshop as ABA booksellers.

Topics:
  • Events & Marketing
Tags:
  • Handselling
  • Technology

Marketing Meetup - Independent Bookstore Day

Recorded April 1, 2021 for ABA Marketing Meetups
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This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.

Guest speakers for this session are:

Topics:
  • Events & Marketing
Tags:
  • Events
Recorded April 1, 2021 for ABA Marketing Meetups

This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.

Guest speakers for this session are:

AttachmentSize
Plain text icon Chat Copy9.04 KB
Topics:
  • Events & Marketing
Tags:
  • Events
Recorded April 1, 2021 for ABA Marketing Meetups

This Marketing Meetup focuses on Independent Bookstore Day (IBD) and will include an overview of the annual event, why it’s important, and how some bookstores are celebrating and promoting it this year.

Guest speakers for this session are:

AttachmentSize
Plain text icon Chat Copy4.38 KB
PDF icon Bookshop Presentation2.12 MB
Topics:
  • Events & Marketing
Tags:
  • Handselling
  • Technology

Twitter Engagement: To Tweet Or Not To Tweet

Recorded March 25, 2021 for Top Ten Things
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With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 
Topics:
  • Events & Marketing
Tags:
  • 101
Recorded March 25, 2021 for Top Ten Things
With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms. 
 
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
 
Panelists for the session are: 
AttachmentSize
Plain text icon Chat Copy3.4 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - Marketing Poetry Books

Recorded March 4, 2021 for ABA Marketing Meetups
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The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions  in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded March 4, 2021 for ABA Marketing Meetups

The session is on Marketing Poetry Books and will focus on marketing poetry books and feature booksellers who have experience with the poetry genre, including hand-selling to new and experienced poetry readers and launching poetry-based events and programs in their stores. The session will feature guest speakers; Yanna Demkiewicz of Milkweed Editions  in Minneapolis, Minnesota, Danny Caine of Raven Bookstore in Lawrence, Kansas, Angela Maria Spring of Duende District Bookstore, Washington, D.C., and Albuquerque, New Mexico, Anna Claire Weber of White Whale Books in Pittsburgh, Pennsylvania, and Nia McAllister of the Museum of the African Diaspora (MoAD) Bookstore in San Francisco, California.

AttachmentSize
Plain text icon Chat Copy7.12 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

Marketing Meetup - Edelweiss360

Recorded February 4, 2021 for ABA Marketing Meetups
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This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas

Topics:
  • Events & Marketing
Tags:
  • Handselling
Recorded February 4, 2021 for ABA Marketing Meetups

This session will include a live demonstration from Shaina Mahler and Justin Gold of Above the Treeline. There will be case studies and best practices from booksellers as well as plenty of time for questions. The session will feature these bookseller panelists: Jenny Cohen of Waucoma Bookstore in Hood River, Oregon Jamie Rogers Southern of Bookmarks in Winston-Salem, North Carolina Tom Batterson of New Story Community Books in Marshall, Michigan Lauren Messamore of Watermark Books & Café in Wichita, Kansas

AttachmentSize
Plain text icon Chat Copy10.5 KB
Topics:
  • Events & Marketing
Tags:
  • Handselling

Marketing Meetup - New Year, Open Conversation

Recorded January 7, 2021 for ABA Marketing Meetups
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This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded January 7, 2021 for ABA Marketing Meetups

This Marketing Meetup will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about the results of the feedback survey, the marketing initiatives they are starting the year with, and what they might be thinking of for 2021 in general.

AttachmentSize
Plain text icon Chat Copy6.65 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - Open Conversation

Recorded November 5, 2020 for ABA Marketing Meetups
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This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded November 5, 2020 for ABA Marketing Meetups

This session will not have any specific guest speakers. Instead, booksellers are invited to partake in an open conversation about what marketing ideas worked and didn't work this year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from over the past year, and what booksellers might like to see covered during meetups in 2021.

AttachmentSize
Plain text icon GMT20201105-180030_ABA-Market.txt7.51 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Top 10 Things to Know About: ABA’s Fall Marketing Campaigns

Recorded October 8, 2020 for Top Ten Things
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In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.

Topics:
  • Events & Marketing
Tags:
  • Events
Recorded October 8, 2020 for Top Ten Things

In this session, ABA CEO Allison Hill and COO Joy Dallanegra-Sanger discuss ABA's Fall Marketing Campaigns including the “October Is the New December” materials as well as the #BoxedOut campaign coordinated with DCX advertising.

AttachmentSize
Plain text icon Chat Copy4.5 KB
Topics:
  • Events & Marketing
Tags:
  • Events

Top 10 Things to Know About: Leveraging Customer and Sales Data

Recorded October 1, 2020 for Top Ten Things
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You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.

Topics:
  • Events & Marketing
Tags:
  • Technology
Recorded October 1, 2020 for Top Ten Things

You’ve probably heard the phrase “data is king” many times, and it isn’t going anywhere. Knowing how to collect and use your customer and sales data is key to successful marketing and better customer engagement. Jordan Brannon and Cassandra Cross of Coalition Technologies, a Los Angeles-based digital marketing agency, will introduce some key elements of maximizing the value of the data your business captures, and ABA’s Ryan Quinn will present the top 10 tips and notes from indie bookstores.

AttachmentSize
PDF icon Notes & Tips from Indies - ABA Presentation130.27 KB
PDF icon Collecting and Using Data Effectively - Coalition Technology Presentation1.72 MB
Plain text icon Chat Copy4.15 KB
Topics:
  • Events & Marketing
Tags:
  • Technology

Marketing Meetup - Holiday Season Marketing

Recorded September 3, 2020 for ABA Marketing Meetups
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Bookseller guest speakers share their best suggestions and ideas on Holiday Marketing for the coming season. 

Topics:
  • Events & Marketing
Tags:
  • 101
Recorded September 3, 2020 for ABA Marketing Meetups

Bookseller guest speakers share their best suggestions and ideas on Holiday Marketing for the coming season. 

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Plain text icon GMT20200903-170420_ABA-Market.txt6.3 KB
Topics:
  • Events & Marketing
Tags:
  • 101

Marketing Meetup - Romance Books, They’re Good for You

Recorded August 20, 2020 for ABA Marketing Meetups
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Romance novels offer a happy ending usually accompanied by warm fuzzy feelings, and, to a point, predictability. During these uncertain times, is it any surprise that more readers are seeking the comfort romance books provide? In this session, booksellers will hear from several guest speakers on a bevy of topics such as marketing romance books, who the romance reader is, who might be a romance reader, what a store is missing out on by not selling romance books, what type of events can be created, and more.

Topics:
  • Events & Marketing
Tags:
  • Genre
  • Romance

About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

Contact

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