ABA and Publishers Weekly Enter Into Partnership

The American Booksellers Association and Publishers Weekly are teaming up to provide better information to their constituencies. This new relationship will allow greater access for ABA members to the crucial industry information that Publishers Weekly delivers through its weekly magazine and Web site. It will also enable ABA to increase communications with publishers and further its message that independent bookstores are indeed a significant sales channel.

"I am so pleased to have entered into this strategic partnership with the American Booksellers Association. We have always had a strong focus on independent booksellers in Publishers Weekly and this partnership will bring us even closer," said Joseph Tessitore, vice president and group publisher for Publishers Weekly, in a prepared statement.

Through this new agreement, ABA will have an increased ability to communicate with the publishing industry. Publishers Weekly, which reaches over 200,000 readers, will provide ABA with several pages of advertising throughout the year. ABA will also receive space for hyperlinked banner ads on the magazine's Web site, www.PublishersWeekly.com, and in its daily electronic newsletters, PW Daily and PW Newsline.

ABA COO Oren Teicher said, "We are looking forward to being able to work more closely with PW. This partnership is a perfect example of the kind of collaborative effort called for in our current strategic plan. We could not be more delighted."

Publishers Weekly has long been recognized as the industry leader for providing industry news, book reviews, and trends. Consequently, ABA will be offering print and online subscriptions to its first 100 new members. In addition, any ABA members who are not currently subscribers to Publishers Weekly will receive a special ABA subscription rate after the completion of a free 30-day print and online trial of Publishers Weekly.

ABA will be providing Publishers Weekly the opportunity to announce the "Bookseller of the Year Award" at the Celebration of Bookselling at this year's BookExpo America in Chicago. Throughout the year, Publishers Weekly will also be able to further communications with members of ABA through promotions and mailings.